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The Einstellung Effect
We become unable to consider other solutions when we think we already have one that works, even though it may not be accurate or optimal. It leaves us cognitively incapable of differentiating previous experiences with the current problem. So we may solve a problem but we don’t actually INNOVATE.
Einstelung is a German word that translates to setting, mindset, or attitude. The brain attempts to work efficiently by referring to past solutions without giving the current problem much thought. It’s stuck in a mindset. We apply previous methods to a seemingly similar problem instead of evaluating the problem on its own terms. This effect presents itself across various disciplines and skill levels. Whether we know it or not, we all experience it.
This book explores INNOVATION like never before.
₵50.00The Einstellung Effect
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Revenge from the African Jungle
When killing others becomes a business, there is no stopping it. Such was the case of Bariki. He killed them without compassion. Out of their agony, he made abundant wealth and fame.
The pain and the threat of being annihilated by just one man and his dog dominated their daily discourse.
There seemed to be no survival in this vulnerable situation. Suddenly, the tides turned on one fateful day. They convened in their jungle and mapped out a deadly strategy. It was payback time; it was time for revenge.
Can Bariki survive?
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The Altar
Understanding that altars have the power to speak in our lives gives believers the will to fight and remain firm in our walk with God. It is interesting to know that aside from altars that destroy destinies, the Bible highlights some good altars that were raised by men to activate and maintain covenants between themselves and God. This book highlights the power of altars and the need to build holy altars as Christians.
₵50.00The Altar
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6 Deadly Sins of Business
The “6 Deadly Sins of Business” explores avoidable mistakes that once-flourishing corporate giants made that cost them. More importantly, it recommends how business leaders can avoid falling prey to these six sins. The truth is that, any of the sins can be avoided once a company’s senior leadership will heed the principles therein this book. The author emphasizes the fact that, leadership matters! This book is specifically intended to navigate you and your team through the tough cycles of business management.
₵60.006 Deadly Sins of Business
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Breaking the Seals of Poverty
The aim of the book is to enlighten believers on the God-life designed by God for us, His children, which is one without poverty (Life in Eden). As such, it is an error for a Christian to walk in poverty. This book will provide you with seven seals of poverty that must be broken from our lives to secure our walk-in prosperity. Most of the time, when “poverty” is heard, many have their attention drawn to poor finances, but it is just an aspect of it. Lack of finances is not the only symptom of poverty, but also bad health, poor academics, unsuccessful marriage, deficient ministry, fruitlessness, and poor relationship with God are all manifestations of poverty.
It is my prayer that as you flip through the pages and chapters of this book, the Holy Spirit will edify you by granting you a sense of understanding in order to equip you with the right knowledge and skills espoused in this book to deliver you from poverty.
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Sika Mpε Dede: Basic Financial Rules Everyone Should Know
“A delightful guide full of relevant information to guide readers to financial freedom”.
– Paul Frimpong ,CGIA, ICCE
Chartered Economist & Global Head of Membership
“A book to sharpen your money management skills, especially in these times”.
–Mimi Anane-Appiah
Investor Education Lead
Axis Pensions Trust Ltd & Financial Coach, Investment Friend
“The authors have meticulously brought to bear simple and easy-to-follow guides to financial independence”.
–Portia Dzifa Amegayibor
Operations Manager
Role Model Africa
“This book provides essential financial rules within the Ghanaian context that one can use to achieve their financial goals”.
–Genevieve Amevor
Certified Professional Accountant (CPA), Certified Management Accountant (CMA) & Advisory Board Member- CFLE Africa
‘Sika Mpɛ Dede’ is very much recommended for us all!!!
Daniel Ofori-Dankwa
Executive Trainer & Consultant, Youth Counselor. President, Pro Patria Ltd & Advisory Board Member
CFLE Africa
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Names
Adwoa (A-joa) comes home from school upset. Mom learns Adwoa’s name was mispronounced again, but this time in front of the entire school. Mom knows it is hard to say some names and even she, has struggled sometimes.
Mom and Adwoa talk about what to do when someone says her name incorrectly. Thoughtful, kind people in the world will want to practice saying a name because behind that name is a real, breathing, living person.
All proceeds will be donated to the R&F Foundation Ghana.
₵70.00Names
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Reflections: 50 Lessons at 50
Available on 25th April, 2024
This is the story of a woman who after weathering life’s storms, not only found her true self but also a treasure at the end of her personal rainbow. The story is skillfully crafted as a compilation of lessons gained over the five decades of existence. It spans from her earliest days on earth, through her vibrant youth, to the challenging and gloomy periods when she navigated life’s intricacies on her path to becoming the person she is destined to be. You are certain to discover numerous valuable insights you can relate to from the pages of this masterpiece.
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Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
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Life Dies
This is a well-structured and properly explained content which explores the complexities of life and death. Life on earth takes the character of the earth; it revolves and rotates, always changing. Thus, every aspect of life lives and dies; there is nothing permanent.
Life Dies postulates that since every aspect of life will eventually change, we must live and enjoy any present situation we find ourselves. This book also admonishes us on the need to plan ahead, as detailed content have been explored in this regard.
In-depth insight has also been given on darkness and the need to overcome such and move into the light destined for us. Life is not sweet at all times, the metaphor in the book’s title has been expanded to provide understanding and impart the reader as well.
₵75.00Life Dies
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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
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Millionaire Writer
Takes us on a journey many have silently wished to gain guidance on.
Kobby Kyei
Blogger & PhilanthropistA notch into the world of rediscovery where creativity meets monetary value.
Ameyaw Debrah
Ghanaian Entertainment & Lifestyle BloggerRevelations are twined with actions.
Caleb Kudah
Broadcast JournalistProvides valuable insights toward growth.
Cwesi Oteng
International Gospel Musician & SongwriterTreasure trove of wisdom and inspiration for those who are passionate about writing.
Prince Akpah
Founder- Avance MediaArgues that all writers can benefit from the business side of their craft.
Esther Wepia Kopiah
Writer & Content Creator₵75.00Millionaire Writer
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The Great Revelation (Vol.1)
THE GREAT REVELATION is the complete image of the [over] 1,900 detailed Bible lessons prepared by the author: It explicitly discusses all [major] theories pertaining to the Kingdom of God (Heaven and the Church), Revelation, Daniel, Biblical Prophecies, Biblical Eschatology (Preterism, Idealism, Historicism, and Futurism), the A.D 70
Kingism, Methods of Bible Interpretation, etc.
The book is meant to teach, instruct, inform, secure the Christian faith, and spread the true doctrine of Christ with respect to the subjects discussed, across the globe.
It’s the prayer of the author that this book reaches every Christian and the world at large, to cling to the human heart and mind, soul and spirit -to prepare all saints for the revelation of the Lord Jesus Christ.
AMEN!
₵75.00The Great Revelation (Vol.1)
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Mastering Digital
“Exact source of knowledge: it points out the power we have sitting in our pockets and our hands to turn around our fortunes and increase visibility.” – Samuel Twum, Software Engineer, South African Radio Astronomy Observatory, South Africa
“Digitization, automation, optimization, disintermediation and robotization is now happening in all industries. Mastering Digital highlights some important facts.” – Kwame A. Opoku, CEO, Reset Global People, Ghana
“A great recommendation for all seeking to grow in this era of rapidly advancing technology.” – Isaac Ashong, Pastor and Businessman, USA
“A rejoinder for us all!” – Amaka Okoye, Award-Winning Broadcast Journalist, Nigeria
“The blueprint every individual and or business needs as a fundamental in growing their personal and professional brands on the digital space.” – Lucas Escalada, Fashion Designer, Equatorial Guinea
“Outlines in simple terms the power of understanding and leveraging insights from various social media platforms to deliver bespoke products and services to clients.” – Derrydean Dadzie, Ghana Chamber of Communications, Ghana
“A good primer on how to start and grow your digital footprints.” – Tito Magero, Data Engineer, Kenya
“A light onto our path in the digital journey.” – TRIGMATIC, Renowned Musician, Ghana
₵100.00Mastering Digital
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The Threefold Bond
Love and Marriage are subjects that have been explored for generations and still remain a mystery. Through the years, songs, films, proverbs and books have sought to unravel the secrets of love and marital happiness.
In their first book, The Threefold Bond, Myles and Selorm Hagan explore some of the most pertinent issues in marriage including the purpose and context of Christian marriage, what to consider in choosing a partner, the roles of the couple and the tricky ‘hot’ subject of romance, sex and marriage.
The book also examines the roles and functions of the couple in the marriage, provides insights into issues of selflessness, and service to each other, preparation for welcoming either biological or non-biological children into a fold of security, nurturing and values.
The Threefold Bond sets out and offers the base for anyone desiring to improve their marriage relationship or those about to enter. This book is a great tool for anyone who desires to know and live out the essentials of God’s plan for marriage.
Rev Ocran
Pastor & Executive Coach
₵100.00The Threefold Bond
₵100.00