The Einstellung Effect


We become unable to consider other solutions when we think we already have one that works, even though it may not be accurate or optimal. It leaves us cognitively incapable of differentiating previous experiences with the current problem. So we may solve a problem but we don’t actually INNOVATE.

Einstelung is a German word that translates to setting, mindset, or attitude. The brain attempts to work efficiently by referring to past solutions without giving the current problem much thought. It’s stuck in a mindset. We apply previous methods to a seemingly similar problem instead of evaluating the problem on its own terms. This effect presents itself across various disciplines and skill levels. Whether we know it or not, we all experience it.

This book explores INNOVATION like never before.

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Kwame A. A. Opoku

Kwame A. A. Opoku is an Award-Winning Futurist, Global Business Keynote Speaker, 2x Tedx Speaker, Investor, Serial Entrepreneur and one of Africa's leading minds on Web 3.0. He was awarded the 2017 Africa Youth of the Year at the African Youth Awards and named among the Top 100 Global Leaders of Tomorrow by the St. Gallen Symposium and 100 Most Influential Young Africans. On December 1st, 2018 He was announced Ecowas Youth Ambassador. He was recently named one of the Top 100 Speakers From Ghana, making him one of the youngest to ever make the list.

He is the Co-Founder of Ex Ventures; a Web 3.0 & Crypto Investment Vehicle backing early stage startups, Head of Products at Severus DAO and Strategic Advisor at Rocket Global (a Global Hybrid Crypto Exchange and NFT Marketplace)

As an entrepreneur, he is CEO of the RESET GLOBAL PEOPLE, a leading communication, marketing, events and SDGS-aligned Agency.

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