The purpose of this book is to help undergraduate and postgraduate students of business management and business-related professional qualifications with their research projects. Information is given on: the nature and purpose of projects – what a project is, and how to do it; research methodology – how to discover new knowledge and how to test it for reliability; classic examples of management research; and reporting the research – how to present the findings to clients so as to prompt them to take the desired actions.₵30.00Quick View
The Corrupt Elites is a simple and straight-forward narrative which explains the incidence of corruption in Ghana within successive historical epochs. The book argues that the Ghanaian state is sustained by a network of exclusive institutions built by the elites to facilitate the plunder of the nation’s wealth. This is because the elites are economically and politically weak to create wealth for themselves. The creation of exclusive institutions to facilitate corruption intensified from one historical epoch to another; it became a national scourge especially from the 1990s with devastating social consequences.
The book supports this narrative about corruption with concrete and credible illustrations.₵50.00Quick View
The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, the authors meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.₵150.00Quick View