• Shoe Dog: A Memoir by the Creator of Nike

    NEW YORK TIMES BESTSELLER

    In this instant and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

    Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

    Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

    But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

    Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

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    The Artist: Being Iniesta

    Andrés Iniesta is the Barcelona and Spain legend, rated by the likes of Cristiano Ronaldo, Lionel Messi, Luis Suarez and Paul Scholes as one of the greatest footballers of all time. This is the thinking fan’s footballer with a thinking fan’s football book.

    Andrés Iniesta was twelve years old when scouts invited him into Barcelona’s famous La Masia academy. Shortly after he joined the club, Barca legend Pep Guardiola remarked of him, ‘This lad is going to retire us all.’

    Iniesta rapidly became a permanent fixture in the Barca midfield, propelling the club to a raft of trophies, including eight La Liga championships and four Champions League titles. With his country he has won the European Championship twice, and scored the winning goal in the 2010 World Cup final.

    Behind the wonderfully graceful passing and movement, and the accolades and trophies he has garnered, there exists an intelligent and thoughtful man who, until now, has let his beautifully skilful feet do the talking. In The Artist: Being Iniesta, the Spanish maestro paints a vivid self-portrait, in his own words but also in those of his coaches, team-mates, opponents, friends and family. The result is intriguing.

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