THRIVE is for the young African entrepreneur hoping to persevere in the face of failures, setbacks and rejection. Anyone can start a business but not everyone can make a business survive and grow. Familiar success stories may blur the entrepreneurial path making young Africans wish for overnight success without equivalent effort.

This book will guide you to redefine your core personal and entrepreneurial goals in order to avoid duplicating unfeasible business models; to properly define your target market toward optimized sales; and to manage your cashflow without accumulating excessive short-term debts.

Practical reference to the Author’s experiences will shape your perspective towards a thriving state beyond just survival of your business or yourself. The young African entrepreneur must dream bigger and have faith, if, we must THRIVE!