If We Must THRIVE: A Survival & Growth Guide for the Young African Entrepreneur
THRIVE is for the young African entrepreneur hoping to persevere in the face of failures, setbacks and rejection. Anyone can start a business but not everyone can make a business survive and grow. Familiar success stories may blur the entrepreneurial path making young Africans wish for overnight success without equivalent effort.
This book will guide you to redefine your core personal and entrepreneurial goals in order to avoid duplicating unfeasible business models; to properly define your target market toward optimized sales; and to manage your cashflow without accumulating excessive short-term debts.
Practical reference to the Author’s experiences will shape your perspective towards a thriving state beyond just survival of your business or yourself. The young African entrepreneur must dream bigger and have faith, if, we must THRIVE!
Michael is a young African entrepreneur who has survived the ‘baptism of fire’ sequential to starting and sustaining African startups. He is the Project Lead at FrontPage Business Consult and Cart Produce Ventures [CARTAgro Africa] based in Accra, Ghana. Whereas CARTAgro Africa is an agribusiness empowering rural farmers and their dependents economically; FrontPage Consultancy offers bespoke entrepreneurial training and business advisory services to startups, women/youth-led organizations, MSMEs and social enterprises. Michael and his team initiated the High Schools Empowerment Tour (‘HiSET’) project to invest in High School students and continue to identify and mentor youth in STEM and entrepreneurship.
Michael is currently a postgraduate student at the University of Ghana Business School, Legon. He holds certifications in Project Management and Entrepreneurship Education with practical experiences. He is an Alumnus of the African Presidential Leadership Program hosted by the National Training Academy of Egypt and the YALI RLC West Africa, Lagos campus. He also holds a Bachelor of Management Studies degree from the University of Cape Coast’s School of Business and has international and local volunteering experiences as Trainer on entrepreneurship and personal development