Aesop & The CEO: Powerful Business Insights From Aesop’s Ancient Fables


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The Ant and the Grasshopper, The Hare and the Tortoise, The Lion and the Mouse – we remember them as short, sweet bedtime tales with talking animals and pithy morals. But Aesop’s ancient fables were originally conceived and compiled to instruct adults – not children – in proper, prudent behaviour.

It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the “golden nuggets” inside. Now David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he uses the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop & the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Lee Iacocca, and Oprah Winfrey. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

Aesop and the CEO is a refreshing mix of timeless fables and modern business challenges, reminding us that the lessons do not change–only the protagonists do.”

–Tom Glocer, CEO, Reuters News Sevice

“…provides fun-to-read lessons that ring true for anyone whose job relies on negotiation, marketing, leadership, or communication. These simple bedtime tales are more applicable to your work than you may think.

–Realtor Magazine

“This book is full of clever insights, a cut above the populist “lessons for managers” books that crowd book shelves today.”

–European Business Forum

“I thoroughly enjoyed these engaging and unique insights. For those in business or management, Aesop & the CEO is a must-read.”

–Timothy P. Cahill, Massachusetts State Treasurer 

Aesop & the CEO is a brilliant book, one of the best business books in recent memory. It contains the wisdom of the ages and should be read by every business manager.”

–Alfred J. Roach, Founder and Chairman of the Board of Tii Technologies, Inc.

Additional information

Weight 0.300 kg

David Noonan

David C. Noonan worked as an environmental engineering consultant for thirty-five years, taught graduate engineering classes at the Massachusetts Institute of Technology and Northeastern University, and published more than three dozen technical journal articles before turning to creative writing. Thomas Nelson (now part of Harper Collins) published his first book, Aesop & the CEO: Powerful Business Lessons from Aesop’s Ancient Fables, which is now in eleven languages. His work has also been published in Parents magazine and Civil Engineer magazine. The Man from Misery is his first novel. He is a member of the Western Writers of America. He lives with Clare, his wife of more than forty years, in a suburb south of Boston. They have three grown children and one grandchild.

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Aesop & The CEO: Powerful Business Insights From Aesop's Ancient Fables


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