Kuenyehia on Entrepreneurship: A Textbook on Ghanaian Entrepreneurship with Real Life Success Stories

Kuenyehia on Entrepreneurship is a ground-breaking resource for students of Entrepreneurship, focusing on local content from Ghana, one of the World’s fastest growing economies.

Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google.