Kuenyehia on Entrepreneurship: A Textbook on Ghanaian Entrepreneurship with Real Life Success Stories

Kuenyehia on Entrepreneurship┬áis a ground-breaking resource for students of Entrepreneurship, focusing on local content from Ghana, one of the World’s fastest growing economies.

Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google.

Key to its uniqueness is a wide-ranging collection of profiles of successful Ghanaian entrepreneurs as well as sections on particular challenges for prospective investors in Ghana – local content which makes this Ghanaian textbook on entrepreneurship a must-read for both Ghanaian students of entrepreneurship and investors with an interest in the Ghanaian economic renaissance.
Weight 1.100 kg
Year Published

2012

Page Count

676

Author

Elikem Nutifafa Kuenyehia,

Sam Jonah(Foreword)

Publisher

flipped eye publishing

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