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The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, the authors meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Weight 0.400 kg
ISBN

9780062803832

Author

Danny Sloan,

Graham Symes,

Rowland Gee

Publisher

Kogan Page

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