Mine for the Value – Introduction to Product Management for Retail/Consumer Banking

85.00

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The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines. The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business.

As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved.

This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.

Additional information

Weight 0.3 kg
ISBN

9789988313500

Page Count

120

Year Published

2021

Daniel Oduro

Daniel brings a wealth of demonstrable hands-on knowledge garnered from over 15 years of product management experience from Universal Merchant and Standard Chartered Banks.
He spent several years working with Nestle Ghana, an FMCG company, where he worked on various distribution, marketing and sales projects. In his role as the National Sales Training Manager, he was responsible for developing a dynamic, skilled and proactive salesforce who were key to the company’s distribution strategy.
As Head of Deposits and Cards at Standard Chartered Bank, Daniel grew a $250million deposit book to $320 million within two years, ramped up the online/POS card usage by 200% and achieved a Visa case study status for a card campaign.
He consistently grew fee income on products throughout his tenure. He initiated, structured and launched two industry-first innovative term deposit products which continue to be flag- ships in the deposit portfolio.
As Head of Liabilities and Transactions at Universal Merchant Bank, his accountability involved owning the product lifecycles of both deposits and e-channels from concept through launch and defining success measurements, tracking and communicating KPIs on same. The role involved monthly forecasting of each line item within the deposit and fees P&L, risk identification and teaming up with compliance/legal to steer product governance.
A panellist at Harvard’s African Business Conference on ‹Building Quality Companies That Cross African Borders’, Daniel brings a practical entrepreneurship approach to this book and reinforces business orientation required in the contemporary treatment of product management. He is also a keen enthusiast of application of technology in all spheres of life.
In his free moments, you’ll most likely find him playing his favourite sport; tennis. ‘A social tennis match does not hold value financially, but it’s priceless in the social connections it brings along’, quips Daniel.

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Mine for the Value – Introduction to Product Management for Retail/Consumer Banking

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