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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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Leadership in Africa Redefined – Untold Stories
The story on leadership in Africa is not a good one. It is a story in which the key actors are often corrupt, authoritarian politicians. And yet, this is only one side of the story.
The untold story is that Africa is also home to leaders who are imaginative, adaptable, ethical, and empowering. These are leaders who are transforming the spaces they serve on this continent. They are redefining leadership in Africa.
The time has come where we need to stop defining our leadership by the worst of us. We need to learn from the best of us.
Taaka Awori’s Leadership in Africa Redefined offers concrete principles to guide the practice of this form of leadership. Using the stories and lessons from outstanding leaders on the continent, Taaka Awori illustrates the idea that your leadership reflects who you are as a person. Her hope is that this book will be an inspiration and a practical guide to support each reader in becoming the leader Africa needs and deserves.
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I Speak of A Better Society
In this book, I Speak of a Better Society, I argued for a better society in Africa. A better society is coined as one where individuals therein could achieve their full potential. The African with the dream to be like anyone in Europe or North America. The African with a higher loyalty to truth, integrity, values, and good leadership. The African who needs a level-playing field to compete with the rest of the world. And, the African who has passion to change their world because the status-quo is wrong. In a better society, there is a fair play. In creating such society, additional values such as pragmatism, meritocracy, honesty, equity, and putting humanity topmost priority, count and matter.
The book advances my personal experiences, ideas, arguments, and opinions for creating a better society fair and just for all citizens in Africa. I argued that Africa is not poor and that we could create a better society for the indigenes therein, if we could have the right leadership in place and when we the citizens could change our attitudes as people.
₵75.00I Speak of A Better Society
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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
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Millionaire Writer
Takes us on a journey many have silently wished to gain guidance on.
Kobby Kyei
Blogger & PhilanthropistA notch into the world of rediscovery where creativity meets monetary value.
Ameyaw Debrah
Ghanaian Entertainment & Lifestyle BloggerRevelations are twined with actions.
Caleb Kudah
Broadcast JournalistProvides valuable insights toward growth.
Cwesi Oteng
International Gospel Musician & SongwriterTreasure trove of wisdom and inspiration for those who are passionate about writing.
Prince Akpah
Founder- Avance MediaArgues that all writers can benefit from the business side of their craft.
Esther Wepia Kopiah
Writer & Content Creator₵75.00Millionaire Writer
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Fate of System Thinking: Lessons for Decision Optimisation – Stories from UT Bank, Capital Bank and UniBank
With a history of over a century, the banking industry in Ghana has had periods of financial distress and has had to deal with the persistent problem of lack of financing for indigenous businesses.
UT Bank developed a business model that sought to solve the problem of lack of finance for the informal sector. The UT approach became a model for many other financial institutions. The liquidation of UT Bank and Capital Bank as well as the appointment of an administrator for uniBank signal significant problems worth exploring. Banking serves as the foundational industry for building an economy, thus the banking challenges unearth a far bigger challenge in the dynamics of our economy. Until we have fully understood what the issues are, we are unlikely to identify what the solutions should be.
The author is convinced that the world needs to appreciate the causes of the collapse of these institutions so as to stop fiddling with the symptoms and the demonization without knowledge of cause. This book shares the author’s personal experience and lessons from working with both UT Bank and Capital Bank. He is a financial services educator and has a good understanding of indigenous enterprises. The lessons are intended to revolutionize the way businesses are organized and how individuals approach decision making. The book will help organisations build stronger, sustainable, diverse and more effective systems from the ashes of UT Bank, Capital Bank and uniBank.
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Rising Strong: How the Ability to Reset Transforms the Way We Live, Love, Parent, and Lead
‘Thanks to Brené Brown I learned how to be vulnerable… a life changer’ — Miranda Hart
The physics of vulnerability is simple: If we are brave enough often enough, we will fall. This is a book about what it takes to get back up and how owning our stories of disappointment, failure, and heartbreak gives us the power to write a daring new ending. Struggle can be our greatest call to courage and Rising Strong, our clearest path to deeper meaning, wisdom and hope.
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Kuenyehia on Entrepreneurship: A Textbook on Ghanaian Entrepreneurship with Real Life Success Stories
Kuenyehia on Entrepreneurship is a ground-breaking resource for students of Entrepreneurship, focusing on local content from Ghana, one of the World’s fastest growing economies.
Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google.
Key to its uniqueness is a wide-ranging collection of profiles of successful Ghanaian entrepreneurs as well as sections on particular challenges for prospective investors in Ghana – local content which makes this Ghanaian textbook on entrepreneurship a must-read for both Ghanaian students of entrepreneurship and investors with an interest in the Ghanaian economic renaissance. ₵80.00 -
Mastering People Management in the Modern Workspace
In the ever-evolving landscape of the modern workplace, the mastery of people management has become an indispensable skill for leaders and professionals alike. In this compelling and insightful book, Patrick Oteiku-Boadu takes you on a transformative journey through seven essential chapters that illuminate the path to effective people management in today’s dynamic corporate world. With “People Management in the Modern Workspace” Patrick Oteiku-Boadu offers a comprehensive guide that transcends mere management and delves into the art of inspiring and guiding individuals and teams. Master the essential skills to adapt and succeed in the ever-shifting, complex, and diverse world of modern work. Whether you are a leader, a professional, or an inspiring manager, this book is your compass to navigate the intricate terrain of today’s workplace, leading with wisdom, compassion, and effectiveness.
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My First Coup d’Etat: Memories from the Lost Decades of Africa
My First Coup D’Etat chronicles the coming-of-age of John Dramani Mahama (former President of Ghana) in Ghana during the dismal post-independence ‘lost decades’ of Africa. He was seven years old when rumours of a coup reached his boarding school in Accra. His father, a minister of state, was suddenly missing, then imprisoned for more than a year.
My First Coup D’Etat offers a look at the country that has long been considered Africa’s success story. This is a one-of-a-kind book: Mahama’s is a rare literary voice from a political leader, and his stories work on many levels – as fables, as history, as cultural and political analysis, and, of course, as the memoir of a young man who, unbeknownst to him or anyone else, would grow up to be vice president of his nation. Though non-fiction, these are stories that rise above their specific settings and transport the reader – much like the fiction of Isaac Bashevis Singer and Nadine Gordimer – into a world all their own, one which straddles a time lost and explores the universal human emotions of love, fear, faith, despair, loss, longing, and hope despite all else.
An important literary debut from the then Vice President of Ghana, a fable-like memoir that offers a shimmering microcosm of post-colonial Africa.
‘A much welcome work of immense relevance.’ ~ Chinua Achebe
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Discover Your Destiny: Big Ideas to Live Your Best Life
Seven Steps to Leading Your Best Life
This deeply engaging story is filled with powerful and practical life lessons that will open you to new possibilities and transform your life forever.
“[A] catalyst for transformation…that urges us all to awaken from living a mundane life to a masterful one.” (–Debbie Ford, bestselling author of The Dark Side of the Light Chasers, The Right Questions, and The Best Year of Your Life)
“Discover Your Destiny will move you and show you how to have the life you’ve always wished you could live.” — Richard Carlson, author of the New York Times bestseller Don’t Sweat the Small Stuff
“A captivating story that teaches as it delights.” — Paulo Coelho, author of The Alchemist on The Monk Who Sold His Ferrari
“Nothing less than sensational. This book will bless your life.” — Mark Victor Hansen, coauthor of Chicken Soup for the Soul on The Monk Who Sold His Ferrari
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Mine for the Value – Introduction to Product Management for Retail/Consumer Banking
The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines. The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business.
As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved.
This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.
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Perseverance Conquers All: The Autobiography of Kantinka Kwame Donkor Fordwor
As a very poor boy, Kantinka sustained himself in school by selling firewood. He walked four miles every day from village, Breman, to Kumasi to attend school. He recounts how by dint of hard work, he sailed through elementary and secondary school to the Graduate School of Wharton even though fate had prevented him from doing sixth form studies. He recollects how at St. Augustine’s College, Cape Coast, he was cured of a strange disease by a traditional priest. His beloved wife had to discontinue her studies to help him complete his. Kantinka thus passed through a darkness of life which continued in his working life.
His decision to provide a house for the Executive Chairman of the Capital Investments Board, in order to save the Board huge sums of money in rent payments, was so maliciously interpreted that he was editorially castigated and lambasted. His ingenious polices that eventually helped to raise the capital of the African Development Bank from US $200 million to US $100 billion was rewarded with his dismissal as the President of the Bank.
He incurred the ire of his enemies for the appreciation he received from three Kings of Asante Kingdom.
Perseverance Conquers All portrays these midnight sides of Kantinka’s life to let his sun shine brightly. His wife gave him six children any father could wish for, whom he educated as a very responsible father. Providence made him help Ghana in its financial difficulties when he became the virtual Minister of Finance during the reign of Colonel Acheampong. His input to the progress of the Catholic Church has even been more monumental as explained beautifully in the book. Kantinka is indeed the sun at midnight.
Reliance on God, patriotism, philanthropy, hard work, good family life, good parenthood, honesty, and magnanimity is what this life story portrays. This is a book that all must have and read: the student as well as the teacher; the Christian, husband and patriot.
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Unfinished Journey: The Life and Times of VCRAC Crabbe
Otumfuo Osei Tutu II, Asantehene, says this about the book:
“The Life of Justice Crabbe has surely not been all rosy. He has suffered painfully from people who envied and misunderstood him. But through it all, he came out better, fearless and incurably optimistic. We learn from some of his painful experiences recounted in this book that misfortune is only a missed-fortune. We should always believe as individuals and as a nation that the best is yet to come! Clearly, part of his secret for aging so gracefully is being content with the lot that life grants him and not to carry any negative emotions in his body.”
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Next Level Education Game Changer
**Available in Ghana from 20 January 2021
Next Level Education Game Changer seeks to engage our readers on how the theme “Quality Secondary, Technical & Vocational Education; A Catalyst for National Development” for the 91st Speech & Prize Giving Ceremony at Achimota Secondary School in Ghana on November 3rd 2018, inspired research work and findings that could contribute to a change in the educational landscape in Ghana.
The book provides insights from students at Achimota Secondary School in 2018. Singapore’s educational system, considered the best in the world, was adopted as a benchmark, against which some educational proposals have been made.
₵95.00