Business Policy, Theory and Practice: An Undergraduate Edition

Business Policy, Theory and Practice is an undergraduate edition of the Policy and Strategy course for business students at the undergraduate level. It is one of the core courses in most business schools worldwide. The book integrates the core business functions to craft a broad-based model of a business policy which is one of the requirement of every business. The basic purpose of the book is to expose students to the key concept in policy and strategy taking into consideration the fact that significant proportion of undergraduate students have little or no corporate experience.