Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

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All great business ideas come from visionary geniuses. Right? Wrong!

In fact most major breakthroughs and innovations happen when people take an existing idea and build on it, and in Borrowing Brilliance David Kord Murray shows exactly how it’s done. A successful businessman and entrepreneur himself, he has evolved a unique and highly practical method both for tackling existing problems and coming up with fresh thinking on everything from improving structures that have faltered to developing completely new products.

It takes just six simple steps.

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