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The Einstellung Effect
We become unable to consider other solutions when we think we already have one that works, even though it may not be accurate or optimal. It leaves us cognitively incapable of differentiating previous experiences with the current problem. So we may solve a problem but we don’t actually INNOVATE.
Einstelung is a German word that translates to setting, mindset, or attitude. The brain attempts to work efficiently by referring to past solutions without giving the current problem much thought. It’s stuck in a mindset. We apply previous methods to a seemingly similar problem instead of evaluating the problem on its own terms. This effect presents itself across various disciplines and skill levels. Whether we know it or not, we all experience it.
This book explores INNOVATION like never before.
₵50.00The Einstellung Effect
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Good Money Habits in Bad Economic Times
2019 and the ensuing years have been difficult. Covid – 19 redefined how we should survive and thrive in not just our health but most importantly our finances too.
“Good Money Habits in Bad Economic Times” is a smart, simple instructional guide on how to survive the current economic crises for all (Country, Corporates and Citizenry).
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EBO ACQUAH: The True Life Story of a Man Born to Serve
This memoir-style book tells the inspiring story of an ordinary man with an extraordinary purpose. Born with a strong sense of compassion and duty, the protagonist dedicates his life to serving others.
The book chronicles his journey: Early life experiences shaping his selfless nature, Transformative moments that solidify his commitment to service, Challenges faced while pursuing his passion & Triumphs and lessons learned from helping others.
Through heartfelt storytelling, the author shares valuable lessons on: Embracing one’s purpose, Overcoming obstacles & Finding fulfillment in serving others.
This uplifting true story motivates readers to reevaluate their own life’s purpose and encourages them to make a positive impact, especially through Service.
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Beyond the Extra Mile: How to Get Ahead of the Pack, No Matter Your Place, Position or Profession in Life
This book will totally transform you, provided you practise the principles therein. After reading it, you are likely to believe that:
- You can do more and perform beyond the expected in order to achieve higher levels of success
- You can change your personal circumstances and move forward in life through a commitment to change your daily habits
- You can move up in life and surpass your peers by being more productive
The cost of reading it is that your life and business will be positively impacted forever.
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Securing that Dream Job: A Smart Guide to a Successful Interview
In today’s competitive employment environment, it is important that a job applicant has a head start over his/her competitors on the job market. However, there is a general absence of information that would give applicants a bright chance of success at interviews.
Securing that Dream Job: A Smart Guide to a Successful Interview provides an enlightened guide or a road map to job applicants on excelling at job interviews. The book guides readers through the preliminary steps to an interview, such as writing a concise and persuasive application letter and curriculum vitae. It discusses the mistakes to avoid and also provides useful guidelines to portray oneself in the best possible light by maximizing one’s strengths and minimizing one’s shortfalls or perceived weaknesses.
The burden of the book discusses recent trends in conducting interviews, physical appearance, courtesies to observe at the interview, composure and attitude. Critically, the book discusses some questions to expect and the approach to answering them. The book does not seek to provide an exhaustive list of possible questions but seeks to mark out the contours on which interviews are generally conducted . This in intended to give the applicant fore knowledge of what to expect; the slippery and tricky areas the applicant must watch out for and how best to meander one’s way through.
The book concludes with a brief discussion on factors to consider before accepting a new job offer.
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The Human Weeds: Discovering Double-dealing Personalities
Human Weeds is a magnificent effort to blend nature study, human life, and Scripture to produce a rare wisdom as a guide to life, behaviour and the cultivation of positive attitudes in society.
Weeds do not have a single meaning, and all their various manifestations are defined and classified as they are identified by a range of dictionaries; the features they exhibit in relation to their existence among other plants are outlined. The features are not surprisingly, unwarranted and undesirable. Juxtaposed with human society, the characteristic features of weeds are apparent in certain human individuals and groups of individuals in the manner in which they inhabit society and function to cause obstruction and negativity in all aspects of life.
However, human weeds can still be classified into four main groups distinguished by their typical spheres of operation: social weeds, economic weeds, religious weeds, and political weeds. The implication is that at all levels of society, and in every sphere of society, including the family, school, associations, workplaces, worship centres, health centres, the media, and all other places of human existence and operation, the weeds grow together with the grains and plants. The consequence is that negativity thrives everywhere in various forms.
All of these can throw a person into despair, for if they are not themselves weeds, then they thrive among weeds that engulf them in obstruction and negativity. What hope is there for such a person then? And that is where the author brings HOPE. The knowledge of what weeds are, the conditions that make them thrive, the effects they produce, is already a massive gain for the reader who becomes enlightened and therefore aware of the dangers they face; but above all, they gain the insight that they can overcome human weeds in the same way that natural weeds are overcome. Thus, the insights of the book serve as an instrument of HOPE to counter the darkness evoked by human weeds.
The insights produced by the approach sweeps along all aspects of life, illuminating the activities of human beings and their effects upon human activity, existence and progress through the negative influences cast by human weeds; but the HOPE that emerges through the wisdom of the Scriptures, which at each turn, shine a divine light upon how the activities of human weeds are destined to be overcome, encourage the reader that the journey of life and growth, even if they take place among human weeds can succeed by the knowledge, wisdom and guidance of the Divine.
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Doubtful Minds, Arise!!
Have you paused for a second to consider the power behind the great innovations we see around us these days: the internet, computers, aeroplanes, cell phone technology, drone photography, multimedia stuff, LED ads, etc.? What do all these inventions have in common? Well, these are all products of the human mind. The creator of the universe endowed humans with an exceptional gift which, when well-harnessed, enables us to think and solve problems. How well we use this gift of the mind is the subject matter of this book written by Mawuli Dzitse.
In relatively few pages, the author establishes the important role the mind plays in our lives. Any manipulation of the mind has a telling effect on who we are and what we become. The mind is like an independent variable; the state of the dependent variable revolves around it.
So what happens when the mind is in a doubtful state?
A doubtful mind does not necessarily have to result in negative developments. In fact, doubt generates creativity. When used in moderation, doubt can be a welcoming asset in the society. It is a mover for social change. Nevertheless, doubt can be pathological if it is not managed properly. It is the prevention of negative aspects of doubt that the author focuses in this book.The underlying tone of the book posits that every human being has the capacity to use their mind to produce outcomes that can improve the quality of life than the one they came to meet.
₵57.00Doubtful Minds, Arise!!
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The Measure of a Man: A Spiritual Autobiography
“I have no wish to play the pontificating fool, pretending that I’ve suddenly come up with the answers to all life’s questions. Quite that contrary, I began this book as an exploration, an exercise in self-questing. In other words, I wanted to find out, as I looked back at a long and complicated life, with many twists and turns, how well I’ve done at measuring up to the values I myself have set.” —Sidney Poitier
In this luminous memoir, a true American icon looks back on his celebrated life and career. His body of work is arguably the most morally significant in cinematic history, and the power and influence of that work are indicative of the character of the man behind the many storied roles. Sidney Poitier here explores these elements of character and personal values to take his own measure—as a man, as a husband and a father, and as an actor.
Poitier credits his parents and his childhood on tiny Cat Island in the Bahamas for equipping him with the unflinching sense of right and wrong and of self-worth that he has never surrendered and that have dramatically shaped his world. “In the kind of place where I grew up,” recalls Poitier, “what’s coming at you is the sound of the sea and the smell of the wind and momma’s voice and the voice of your dad and the craziness of your brothers and sisters…and that’s it.” Without television, radio, and material distractions to obscure what matters most, he could enjoy the simple things, endure the long commitments, and find true meaning in his life.
Poitier was uncompromising as he pursued a personal and public life that would honor his upbringing and the invaluable legacy of his parents. Just a few years after his introduction to indoor plumbing and the automobile, Poitier broke racial barrier after racial barrier to launch a pioneering acting career. Committed to the notion that what one does for a living articulates to who one is, Poitier played only forceful and affecting characters who said something positive, useful, and lasting about the human condition.
Here is Poitier’s own introspective look at what has informed his performances and his life. Poitier explores the nature of sacrifice and commitment, price and humility, rage and forgiveness, and paying the price for artistic integrity. What emerges is a picture of a man in the face of limits—his own and the world’s. A triumph of the spirit, The Measure of a Man captures the essential Poitier.
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A Bit of Me
A powerful, motivational and uplifting book by Oheneyere Gifty Anti. A Bit of Me inspires readers to be the best version of themselves.
Oheneyere Gifty Anti, CEO of GDA Media shares nuggets about overcoming life’s struggles.
“A Bit of Me is too much of somebody’s life on open display for everyone to benefit from. The greatest treasures on earth are the stories of people’s lives which they generously share to encourage, warn and bless others. Reading A Bit of Me will transform and translate you to a higher level. This book simply says if I am alive and moving, you can also make it.” — Rev. Eastwood Anaba
Oheneyere is a multiple award-winning broadcast journalist and a well-respected motivational speaker in Africa and around the world. A proud product of Mfantsiman Girls Secondary School, she holds a Diploma in Journalism from the Ghana Institute of Journalism and a Masters Degree in International Journalism from City University, London. Oheneyere is the President and founder of the Girl in Need Foundation and the Awo Dansoa Reading Project. She is married to Nana Ansah Kwao IV, Chief of Akwamu Adumasa. She is a woman of crazy super faith.
₵60.00A Bit of Me
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International Relations: An Introduction (AsanteBrako Political Series)
International Relations: An Introduction provides a broad and comprehensive account of issues encountered in the discipline for both under-graduate and graduate students, as well as beginners who are interested in the study of the discipline. Crafted in a lively, clear and highly accessible introduction to international relations and the key concepts in the discipline, the book is designed systematically to build a solid foundation and an effective understanding of concepts, principles, practices and theories of international relations.
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If We Must THRIVE: A Survival & Growth Guide for the Young African Entrepreneur
THRIVE is for the young African entrepreneur hoping to persevere in the face of failures, setbacks and rejection. Anyone can start a business but not everyone can make a business survive and grow. Familiar success stories may blur the entrepreneurial path making young Africans wish for overnight success without equivalent effort.
This book will guide you to redefine your core personal and entrepreneurial goals in order to avoid duplicating unfeasible business models; to properly define your target market toward optimized sales; and to manage your cashflow without accumulating excessive short-term debts.
Practical reference to the Author’s experiences will shape your perspective towards a thriving state beyond just survival of your business or yourself. The young African entrepreneur must dream bigger and have faith, if, we must THRIVE!
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6 Deadly Sins of Business
The “6 Deadly Sins of Business” explores avoidable mistakes that once-flourishing corporate giants made that cost them. More importantly, it recommends how business leaders can avoid falling prey to these six sins. The truth is that, any of the sins can be avoided once a company’s senior leadership will heed the principles therein this book. The author emphasizes the fact that, leadership matters! This book is specifically intended to navigate you and your team through the tough cycles of business management.
₵60.006 Deadly Sins of Business
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Chicken Soup for your Soul: Poems and More
In a deeply captivated form, this masterpiece of creative writing transcends the truly diverse life experiences of an African heroine. Irrespective of stage one’s stage, this unique collection of artistic inscriptions is to be savoured by all, for being highly uplifted, deeply inspired, continually intriguing, and delightfully entertaining. The book is a manifestation of the quest between the Author and her peers, towards not just the youth, but to the benefit of all who are still traveling along the intricating winding of life.
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Retirement Musings
This collection of articles in the author’s personality captured in writing. They show his versatility and depth. General Frimpong’s writing is a model for writing crisp, straight-to-the-opinion pieces for mass circulation newspapers. But that doesn’t mean the pieces are dry. On the contrary, they shine with his sense of humour while retaining the discipline of word economy and sweet crunchy sentences.
It is especially telling that the General studied and taught at the Department of Philosophy at the University of Ghana, Legon. No subject is off limit and all thoughts are allowed! So, he discusses football, discipline, Kofi Annan, history and airplanes in this breathless book which reads like a single narrative, even though it is a collection of stories.
₵60.00Retirement Musings
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Kofi Chokosi Speaks: From Archaeology to Zoology (1985-2015)
This book provides all connoisseurs of Social Literature with a delightful array of bite-sized vignettes of man as a social animal. Kofi Chokosi’s extensive travels as a soldier have provided us with various perspectives of the enthralling human condition, whether in the military Cantonment of Burma Camp, Ghana, the hot steamy jungles of Cambodia or the lush green meadows of Southern England…next time you buy the Daily Graphic, look out for the musing of Kofi Chokosi – soldier, scholar, teacher and writer.
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