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Mine for the Value – Introduction to Product Management for Retail/Consumer Banking
The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines. The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business.
As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved.
This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.
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Mastering People Management in the Modern Workspace
In the ever-evolving landscape of the modern workplace, the mastery of people management has become an indispensable skill for leaders and professionals alike. In this compelling and insightful book, Patrick Oteiku-Boadu takes you on a transformative journey through seven essential chapters that illuminate the path to effective people management in today’s dynamic corporate world. With “People Management in the Modern Workspace” Patrick Oteiku-Boadu offers a comprehensive guide that transcends mere management and delves into the art of inspiring and guiding individuals and teams. Master the essential skills to adapt and succeed in the ever-shifting, complex, and diverse world of modern work. Whether you are a leader, a professional, or an inspiring manager, this book is your compass to navigate the intricate terrain of today’s workplace, leading with wisdom, compassion, and effectiveness.
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Customer Service Delivery
This book approaches the concept of service delivery from a totally new perspective. Relying on the first-hand experience as a customer service representative and a deep understanding of behavior modelling, this book captures the novelty of areas not typically addressed in service delivery. It is designed for leaders, managers, supervisors, and the entire staff making them understand a new approach that yields instant and pervasive mindset review on the subject of quality service delivery. Teams could regularly meet to discuss contents in this book in their periodic clinical sessions on quality service delivery.
₵80.00Customer Service Delivery
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The Working Woman’s Guide to Living in Purpose
Life is indeed an interesting journey with various twists and turns. With age comes wisdom, and in my view, the obligation to share that wisdom with others; particularly young women in society who are trying to find their feet. In that regard, I have written this book to share the lessons I have leant over time in seeking a life of purpose.
Part 1 of this book is focused on helping you live in purpose. It consists of three chapters that help you find purpose, walk in purpose, and stay in purpose.
Part 2 of this book focuses on helping you build better relationships with others. It consists of two chapters that will help you understand how to work with people effectively. Part 2 is an important aspect of this book since working with others in purpose are crucial when you want to have a great impact on your life’s journey.
Part 3 of this book is about walking purposefully with your core team: your family. It focuses on the importance of understanding love, building yourself to be the anchor of the home, and making God the centre of the family.
Part 4 of this book consists of workbooks that would help you tailor the advice shared in this book to your life and purpose walk.
I hope you enjoy this book, and I also hope that this book provides you with some key lessons (at the very least) that would make your purpose walk successful.
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The Fear of Failure: An Autobiography
From Agomanya in the Eastern Region of Ghana, a 65 year old J. P. Adjimani narrates his life and how his fear of failure spurred him on instead of derailing him. In his autobiography, the biochemist unravels why he was never promoted to be a professor despite having a 28-year admirable career in Ghana’s premier university, University of Ghana.
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Kuenyehia on Entrepreneurship: A Textbook on Ghanaian Entrepreneurship with Real Life Success Stories
Kuenyehia on Entrepreneurship is a ground-breaking resource for students of Entrepreneurship, focusing on local content from Ghana, one of the World’s fastest growing economies.
Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google.
Key to its uniqueness is a wide-ranging collection of profiles of successful Ghanaian entrepreneurs as well as sections on particular challenges for prospective investors in Ghana – local content which makes this Ghanaian textbook on entrepreneurship a must-read for both Ghanaian students of entrepreneurship and investors with an interest in the Ghanaian economic renaissance. ₵80.00 -
The Economist Style Guide: A Concise Guide for All Your Business Communications
An authoritative reference on clear, concise writing
Witty, concise, and enlightening, The Economist Style Guide is an authoritative resource for all your written communications. Based on the style guide used by the writers for the renowned international business journal acclaimed for its crisp, clear writing, this practical guide offers unerring guidance on grammar, usage, and style in business communications.
Providing sage advice on writing in general (“Use the language of everyday speech”; “Long paragraphs, like long sentences, confuse the reader”; “Don’t overdo the use of don’t, isn’t, can’t, won’t, etc.”), the Guide clarifies such perpetual questions as: compare with (emphasizes differences) and compare to (similarities) different — used with from, not to or than affect (to have an influence on) and effect (to accomplish).
There’s also invaluable information on international business terms and abbreviations, political and geographical facts, units of measurement, currencies, trade classifications, differences between American and British English, and much more.
In today’s high-speed business environment, the ability to communicate clearly, accurately, and concisely is essential to professional success. The Economist Style Guide has become the reference of choice for business people everywhere who need practical, authoritative advice on how to improve their written communications.
Developed from the style guide used by those who work for The Economist—the international business journal renowned for its writing excellence—this handy resource provides easily accessible answers to the numerous questions of usage, grammar, and style that frequently arise in the course of a business day.
Offering invaluable guidance on the principles of good writing, The Economist Style Guide defines commonly misused words and expressions, and explains the correct use of punctuation, abbreviations, capital letters, and more —all illustrated with an abundance of amusing examples.
As an aid to those engaged in international business, the Guide supplies a wealth of handy reference material on such areas as units of measurement, political and geographical terms, currencies, trade classifications, differences between American and British English, and much more.
Whether you are dashing off a quick e-mail message or preparing a formal report, The Economist Style Guide will help you hone your language skills and sharpen all your business communications. It is an indispensable aid to clarity and precision that will prove its value again and again as the reference book you’ll keep within reach whenever you write.
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Millionaire Writer
Takes us on a journey many have silently wished to gain guidance on.
Kobby Kyei
Blogger & PhilanthropistA notch into the world of rediscovery where creativity meets monetary value.
Ameyaw Debrah
Ghanaian Entertainment & Lifestyle BloggerRevelations are twined with actions.
Caleb Kudah
Broadcast JournalistProvides valuable insights toward growth.
Cwesi Oteng
International Gospel Musician & SongwriterTreasure trove of wisdom and inspiration for those who are passionate about writing.
Prince Akpah
Founder- Avance MediaArgues that all writers can benefit from the business side of their craft.
Esther Wepia Kopiah
Writer & Content Creator₵75.00Millionaire Writer
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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
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I Speak of A Better Society
In this book, I Speak of a Better Society, I argued for a better society in Africa. A better society is coined as one where individuals therein could achieve their full potential. The African with the dream to be like anyone in Europe or North America. The African with a higher loyalty to truth, integrity, values, and good leadership. The African who needs a level-playing field to compete with the rest of the world. And, the African who has passion to change their world because the status-quo is wrong. In a better society, there is a fair play. In creating such society, additional values such as pragmatism, meritocracy, honesty, equity, and putting humanity topmost priority, count and matter.
The book advances my personal experiences, ideas, arguments, and opinions for creating a better society fair and just for all citizens in Africa. I argued that Africa is not poor and that we could create a better society for the indigenes therein, if we could have the right leadership in place and when we the citizens could change our attitudes as people.
₵75.00I Speak of A Better Society
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Leadership in Africa Redefined – Untold Stories
The story on leadership in Africa is not a good one. It is a story in which the key actors are often corrupt, authoritarian politicians. And yet, this is only one side of the story.
The untold story is that Africa is also home to leaders who are imaginative, adaptable, ethical, and empowering. These are leaders who are transforming the spaces they serve on this continent. They are redefining leadership in Africa.
The time has come where we need to stop defining our leadership by the worst of us. We need to learn from the best of us.
Taaka Awori’s Leadership in Africa Redefined offers concrete principles to guide the practice of this form of leadership. Using the stories and lessons from outstanding leaders on the continent, Taaka Awori illustrates the idea that your leadership reflects who you are as a person. Her hope is that this book will be an inspiration and a practical guide to support each reader in becoming the leader Africa needs and deserves.
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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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A Memoir of a Pragmatic Ghanaian Diplomat
A Memoir of a Pragmatic Ghanaian Diplomat has fulfilled one of the author’s dreams since joining the Ministry of Foreign Affairs and Regional Integration, Accra, in October 1974.
The book gives brief historical analyses of the Ga Adangme ethnic group of Ghana and Ghana as a former colony under British rule, 1844-1957. It traces the author’s early years and schooling, his undergraduate and post-graduate studies at the University of Ghana, Legon (1982-86 & 1989-90), as well as his studies at the University of Sierra-Leone (IPAM), Freetown (1992) and the China Foreign Affairs University, Beijing (2010).
The book touches on the author’s diplomatic career in Japan, the Russian Federation, the Czech Republic, the Kingdom of Saudi Arabia and the Great Socialist Libyan Arab Jamahiriya, where he served in various capacities, the last position being Minister, in Tripoli. It also depicts the author’s private life as a Chorister and Member of the Ghana Red Cross Society.
The book further deals with the author’s assignments as Deputy Director of Passports, Deputy Director of State Protocol Office and his attachment to the office of His Excellency Alhaji Aliu Mahama (of blessed memory), former Vice-President of the Republic of Ghana. The book chronicles other duties the author performed at the Foreign Ministry, Accra, namely, in Administration, Finance and Accounts, Inspectorate and Audit, Americas, Europe, Africa & Regional Integration, International Organisations and Conferences, Information and Linguistics, as well as Middle East and Asia Bureaux.
The book reviews risks, uncertainties and pressures in the Diplomatic Service and how to deal with them. It chronicles the rights, responsibilities and obligations of Diplomats, as well as the essence of doing things befitting the status of Diplomats.
In the penultimate chapter, the author makes a proposal for the establishment of a Ministry of Foreign Affairs and Regional Integration Practical Training Institute in Acera to deal exclusively with practical diplomacy, diplomatic orientation and preparation of ambassadors-designate and officers for postings to Ghana Missions abroad, to ensure effectiveness, efficiency, professionalism and sense of curiosity in diplomatic assignments abroad and at home.
The author retired from the Ministry of Foreign Affairs and Regional Integration in February 2011, having worked for almost 36 years – his last post in Accra being Director of the Middle East and Asia Bureau of the Foreign Ministry.
The author was married to Mrs. Dorothy Nana Ama Allotey (of blessed memory) and has four children: David, Mavis, Deborah and Ruth. Mr. Allotey’s book, Ghana’s Foreign Policy in Comparison with That of Japan and Russia Since 1960 is a good textbook for students of International Relations and Diplomacy and all who desire to understand the intricate workings of foreign policy and their effects on our daily lives.
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Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
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Apples in A Seed: Unleashing the Unique
This book was birthed from the stirrings of one question concerning a newly born child – what if? Rosemond Sarpong Owens has spent more than a decade pondering this question. And, as is the story with humanity, some of us are born entitled while others hardly have claim to a name. What makes the difference is what this book is about. Using the seed as a metaphor for potential, the author underscores the art of living as well as the science of effort and reward. A history buff, she revisits the lives, struggles and triumphs of her favorite heroes, life changers who have impacted the world in their unique ways. One thing is guaranteed, when you read Apples in a Seed, it will change the way you look at your own life.
₵75.00