• Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell (Hardcover)

    The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.

    Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.

    Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth—even in those at the pinnacle of their careers—inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.

    Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

    120.00
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  • Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

    CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn’t matter who you are or what you do – you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific fifty-year career. As the co-founder and former president of Ritz-Carlton Hotel Co., Schulze fearlessly led the company to unprecedented multi-billion dollar growth, singlehandedly setting the business vision and people-focused standards that made the Ritz-Carlton brand globally elite. Schulze’s principles are both versatile and utterly practical to leaders of every age, career stage, and industry. You don’t need a powerful title or a line of direct reports – you have everything you need to use them right now. If you’re searching for the blueprint to beating the competition and out-performing everyone around you, look no further than Excellence Wins. Schulze pulls no punches as a masterful guide to becoming the very best in a world of routine compromise. Unleash the disruptive power of your true potential, own your career trajectory, and experience the game-changing proof firsthand: Excellence Wins.

    80.00
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  • Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers

    When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

    In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel:

    connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business.

     

    60.00
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  • Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

    In THE POWER OF ZERO, McKnight provides a concise, step-by-step roadmap on how to get to the 0% tax bracket by the time you retire, effectively eliminating tax rate risk from your retirement picture. Now, in this expanded edition, McKnight has updated the book with a new chapter on the 2017 Tax Cuts and Jobs Act, showing readers how to navigate the new tax law in its first year of being in effect, and how they can extend the life of their retirement savings by taking advantage of it now.

    The day of reckoning is fast approaching. Are you ready to do what it takes to experience the power of zero?

    70.00
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  • How Brands Grow: What Marketers Don’t Know (Hardcover)

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

    The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

    300.00
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    The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done (Hardcover)

    More value from less work.

    An unstoppable business revolution is under way – and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything…all the time. They can deliver instant, intimate, frictionless value on a large scale.

    Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere-companies don’t need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards.

    Filled with examples from every sector, The Age of Agile helps readers:

    • Master the three laws of Agile Management (team, customer, network)
    • Embrace the new mindset
    • Overcome constraints
    • Employ meaningful metrics
    • Make the entire organization Agile
    • And more

    With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.

    95.00
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  • How To Use Crowdfunding (How To: Academy Book 8)

    Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.

    How to Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.

    70.00
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  • The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business

    The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, the authors meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

    150.00
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  • The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Hardcover)

    Fully revised and expanded for the first time in a decade, this is Guy Kawasaki’s classic, bestselling guide to launching and making your new product, service, or idea a success.

    Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
    The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki’s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

    Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

    The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

    As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that’s more art than science – the art of the start.

    120.00
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    Sales Management. Simplified: The Straight Truth About Getting Exceptional Results from Your Sales Team (Hardcover)

    Because managing sales doesn’t have to be so complicated.

    Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer – and it’s one that may surprise you. Typically the issue lies not with the sales team – but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance.

    In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news: With the right guidance, results can be transformed. Blending blunt, practical advice with funny stories from the field, this book helps you:

    • Implement a simple framework for sales leadership
    • Foster a healthy, high-performance sales culture
    • Conduct productive meetings
    • Create a killer compensation plan
    • Put the right people in the right roles
    • Coach for success
    • Retain top producers and remediate underperformers
    • Point salespeople at the proper targets
    • Sharpen your sales story
    • Regain control of your calendar
    • And more

    Long on solutions and short on platitudes, Sales Management. Simplified. delivers the tools you need to succeed.

    95.00
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    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

    Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught?

    Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

    Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

    And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

    When it comes to making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we?

    In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

    Not only do we make astonishingly simple mistakes every day, but we make the same “types” of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable–making us “predictably” irrational.

    From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world–one small decision at a time.

    60.00
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  • The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

    IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

    There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

    IDEO doesn’t buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO’s focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed “the Deep Dive.”

    In entertaining anecdotes, Kelley illustrates some of his firm’s own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

    Kelley takes the reader through the IDEO problem-solving method:

    > Carefully observing the behavior or “anthropology” of the people who will be using a product or service

    > Brainstorming with high-energy sessions focused on tangible results

    > Quickly prototyping ideas and designs at every step of the way

    > Cross-pollinating to find solutions from other fields

    > Taking risks, and failing your way to success

    > Building a “Greenhouse” for innovation

    IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show’s highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

    60.00
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