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Consumer Behavior (1)
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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Determined to Do More: The Mission is Possible (An Autobiography)
Journey along with Nenyi George Andah as he weaves stories of his childhood, teens and adulthood, guided by his Can-Do attitude. His captivating and exciting life stories provide a brilliant tool for anyone to imagine their future. – Geraldine Nartey (nee Andah)
Determined to Do More is an uplifting story of struggles, successes, personal tragedy and an unending desire not to give up. – Ras Mubarak, Former MP, Kumbungu Constituency
My recommendation is to read how the last child of John and Theresa Andah got to where he is today. You wouldn’t struggle to go through in a few hours of light reading. – Ato Afful, MD, Graphic Communications Group Limited
The life of Nenyi George Andah as detailed in this thriller is so captivating. Readers will be held spellbound by the roller-coaster events that define his illustrious life. – Dr Joseph K. Essibu
The story of the young man who saw the possibilities of mobile money long before anyone believed Ghanaians could be persuaded to appreciate the merits of cashless transactions. – Elizabeth Akua Ohene, George Andah’s Special Grandma
₵250.00 – ₵500.00Determined to Do More: The Mission is Possible (An Autobiography)
₵250.00 – ₵500.00 -
6 Deadly Sins of Business
The “6 Deadly Sins of Business” explores avoidable mistakes that once-flourishing corporate giants made that cost them. More importantly, it recommends how business leaders can avoid falling prey to these six sins. The truth is that, any of the sins can be avoided once a company’s senior leadership will heed the principles therein this book. The author emphasizes the fact that, leadership matters! This book is specifically intended to navigate you and your team through the tough cycles of business management.
₵60.006 Deadly Sins of Business
₵60.00 -
International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
₵75.00 -
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Mine for the Value – Introduction to Product Management for Retail/Consumer Banking
The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines. The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business.
As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved.
This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.
₵85.00 -
Digital Disruption: Personal Brands that will Crush it after the Pandemic
We are not in ordinary times and systems have been shaken!
Truth be told, things are going to take on a different turn and the question is… are you ready for it?
This book outlines simple practical steps you can begin using today to make gains in these troubling times.
₵20.00 -
The Villager: How Africans Consume Brands
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing?
He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.
In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.
₵165.00 -
How To Use Crowdfunding (How To: Academy Book 8)
Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.
How to Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.
₵70.00