Tour Guiding: The Ultimate Guide to Theory and Practice
**Available from 16 October, 2021
Guides are tourism professionals who lead their guests through the most interesting parts of their region. It is their task to engage visitors and to help interpret the sights that they visit. They please tourists by telling interesting but relevant narratives and respond in proactive ways to their complaints and requests. Guides are trained to always have enough knowledge and insight about the subject of the tour and ensure the safety and satisfaction of their guests.
In this handy resource book, two seasoned practitioners have combined their working experience of a lifetime. What makes this book priceless is that it is enriched by over two decades of guide training experience as well as engagements with colleague guides, tourism professionals and a cross-section of tourists.
“The scope of coverage is vast and will be very useful as a general guidebook for any reader seeking access to our history, geography and our rich cultural heritage.” – Mrs. Stella W. Appenteng, CEO, Apstar Tours Limited
“Tour guiding is a bridging process around which the tourism experience revolves. This book comes to edify our tour guides on the substance and mechanics of their profession. It comes at a time when the industry has become more dynamic and in need of accurate, adequate, culture-nuanced interpretations.” – Tata Nkunu Akyea, Tourism Consultant & Tour Guide Extraordinaire
An Essential and Valuable Resource for Beginning and Experienced Tour Guides and Tour Operators
Two of Ghana’s leading authorities in the field of hospitality and tourism, Cosmos Sracooh and Kwaku Passah Snr, teamed up to write this timely and important book. Possessing over two decades of experience in the tourism sector as tour guides, tour managers, tour operator, and tour guide trainers, they are uniquely positioned to write this book. The book’s sub-title is an excellent description of what to expect. While a book covering the subject of tour guiding theory and practice could prove to be a voluminous text, this handy resource guide is not. It’s a paperback with 149 pages and that makes it easy to pack and take along during a tour. An impressive amount of information is delivered in an easy-to-read, easy-to-digest format by the use of bullet points to discuss vital practical information. Part One covers general guiding techniques such as industry definitions, tour guide qualifications, types of tours, tour do’s and don’ts, etc. Part Two focuses on Ghana-specific tour guiding with a great deal of information centered around site attractions and their history and background, Ghanaian culture and traditions, geography and much more. Whether you are just getting started as a tour guide or are a seasoned pro, the information contained in this handy resource guide will enhance the tour experiences of your visitors and their perception of your country. At the same time, you the guide, will feel more confident and secure in your knowledge and experience as you conduct the tour. A highly recommended purchase for travel and tour professionals, especially those operating in Africa, and most particularly in Ghana. – –Mary N. Oluonye
Cosmos Ata Sracooh is widely recognised as one of Ghana’s leading authority in the field of tourism and hospitality. He is a master tour guide, educator, and mentor to many. A graduate of the University of Ghana, he has spent over two decades at the Hotel, Catering and Tourism Training Institute (HOTCATT) where he developed the signature tour guiding course curriculum and taught several courses. His training program has had an invaluable impact on the lives of hundreds of students, many of whom are successful tour guides operating in Ghana today.
In co-writing this book, Tour Guiding: The Ultimate Guide to Theory & Practice with Kwaku Passah Snr, Sracooh draws on his experience and passion for travel, tourism, hospitality and professionalism to leave a legacy, not only for Ghana ‘s tourism industry, but for West Africa in general.
When he is not teaching tourism or guiding in the field, Sracooh can be found farming, teaching French to students, listening to news about Africa, or writing poetry that reflect today’s society. He lives in Accra, Ghana, with his family.
Agoo, Kwaku Passah Snr is the founder and CEO of Exotic Adventures LTD, one of Ghana’s leading tour operating companies. Passah introduced and popularized the use of the term, Agoo, as a way to draw the attention of tourists back to the tour guide during a tour.
Passah’s expertise in the tourism industry spans over thirty years. A graduate of the University of Ghana, he began his career as a tour guide and was a recipient of the prestigious National Tour Guide of the Year Award.
He is a part-time instructor at the Hotel, Catering, and Tourism Training Institute (HOTCATT). Passah is a member of the Tour Guides Association of Ghana (TORGAG), serving as its President. He is also a long time member of the Tour Operators Union of Ghana (TOUGHA). In addition, Passah has held several leadership roles including facilitator for Ghana’s Ministry of Tourism and Diaspora Relations Training Program for tour guides.
Passah has been invited by several major U.S. universities to visit their campuses to introduce his company’s unique travel abroad study programs.
He has written a number of articles for some Ghanaian dailies. Passah enjoys gardening, green places, pristine beaches, local food, music and travelling. He lives with his family at Dodowa in Ghana.