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How To Use Crowdfunding (How To: Academy Book 8)
Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.
How to Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.
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Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Millionaire Writer
Takes us on a journey many have silently wished to gain guidance on.
Kobby Kyei
Blogger & PhilanthropistA notch into the world of rediscovery where creativity meets monetary value.
Ameyaw Debrah
Ghanaian Entertainment & Lifestyle BloggerRevelations are twined with actions.
Caleb Kudah
Broadcast JournalistProvides valuable insights toward growth.
Cwesi Oteng
International Gospel Musician & SongwriterTreasure trove of wisdom and inspiration for those who are passionate about writing.
Prince Akpah
Founder- Avance MediaArgues that all writers can benefit from the business side of their craft.
Esther Wepia Kopiah
Writer & Content Creator₵75.00Millionaire Writer
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Fate of System Thinking: Lessons for Decision Optimisation – Stories from UT Bank, Capital Bank and UniBank
With a history of over a century, the banking industry in Ghana has had periods of financial distress and has had to deal with the persistent problem of lack of financing for indigenous businesses.
UT Bank developed a business model that sought to solve the problem of lack of finance for the informal sector. The UT approach became a model for many other financial institutions. The liquidation of UT Bank and Capital Bank as well as the appointment of an administrator for uniBank signal significant problems worth exploring. Banking serves as the foundational industry for building an economy, thus the banking challenges unearth a far bigger challenge in the dynamics of our economy. Until we have fully understood what the issues are, we are unlikely to identify what the solutions should be.
The author is convinced that the world needs to appreciate the causes of the collapse of these institutions so as to stop fiddling with the symptoms and the demonization without knowledge of cause. This book shares the author’s personal experience and lessons from working with both UT Bank and Capital Bank. He is a financial services educator and has a good understanding of indigenous enterprises. The lessons are intended to revolutionize the way businesses are organized and how individuals approach decision making. The book will help organisations build stronger, sustainable, diverse and more effective systems from the ashes of UT Bank, Capital Bank and uniBank.
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Thoughts From A Wild Dreamer
“Thoughts From A Wild Dreamer,” is a captivating and thought-provoking book that takes you on a poetic journey through the mind of an entrepreneur. In this collection of chapters, I delve deep into my personal experiences, sharing profound insights and inspiring thoughts to ignite your imagination and fuel your entrepreneurial spirit.
Chapter by chapter, I explore the highs and lows, the triumphs and challenges of my path. From the exhilarating pursuit of success to the moments of self-doubt and introspection, each chapter unravels a different facet of a dreamer’s wild and untamed world. With a spoken-word poetry style, I invite you to join me as I navigate through the realms of courage, resilience, and self-discovery.
Are you ready to step into the world of a wild dreamer? Prepare to be inspired, motivated, and transformed. Let the symphony of words and the depth of emotions guide you as we embark on this extraordinary journey together.
Get ready to unleash your magic and ignite your dreams’ flames. Welcome to “Thoughts From A Wild Dreamer”
₵80.00Thoughts From A Wild Dreamer
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Perseverance Conquers All: The Autobiography of Kantinka Kwame Donkor Fordwor
As a very poor boy, Kantinka sustained himself in school by selling firewood. He walked four miles every day from village, Breman, to Kumasi to attend school. He recounts how by dint of hard work, he sailed through elementary and secondary school to the Graduate School of Wharton even though fate had prevented him from doing sixth form studies. He recollects how at St. Augustine’s College, Cape Coast, he was cured of a strange disease by a traditional priest. His beloved wife had to discontinue her studies to help him complete his. Kantinka thus passed through a darkness of life which continued in his working life.
His decision to provide a house for the Executive Chairman of the Capital Investments Board, in order to save the Board huge sums of money in rent payments, was so maliciously interpreted that he was editorially castigated and lambasted. His ingenious polices that eventually helped to raise the capital of the African Development Bank from US $200 million to US $100 billion was rewarded with his dismissal as the President of the Bank.
He incurred the ire of his enemies for the appreciation he received from three Kings of Asante Kingdom.
Perseverance Conquers All portrays these midnight sides of Kantinka’s life to let his sun shine brightly. His wife gave him six children any father could wish for, whom he educated as a very responsible father. Providence made him help Ghana in its financial difficulties when he became the virtual Minister of Finance during the reign of Colonel Acheampong. His input to the progress of the Catholic Church has even been more monumental as explained beautifully in the book. Kantinka is indeed the sun at midnight.
Reliance on God, patriotism, philanthropy, hard work, good family life, good parenthood, honesty, and magnanimity is what this life story portrays. This is a book that all must have and read: the student as well as the teacher; the Christian, husband and patriot.
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The River in the Sea: The Autobiography of Akenten Appiah-Menka
The River in the Sea is a story of courage, determination, a clear sense of mission and vision on the part of a rural Ghanaian who, from humble beginnings, has risen to the highest echelon in society as a lawyer, an industrialist, a politician and statesman.It is a welcome addition to the limited literature available on the Ghanaian elite; a must read for all lawyers, politicians, academics and the populace at large.
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In Pursuit: Journeys in African Entrepreneurship
In Pursuit – Journeys in African Entrepreneurship chronicles the journeys of two friends whose experiences in America shaped their approach to starting their own businesses in Nigeria. Drawing on their experiences of working, building and supporting business, and exposure to multimillion-dollar projects around the world, they uncover what it takes to own, run, and grow a profitable business.
Through their personal insights, they relay information relevant not only to entrepreneurs and investors seeking to do business in Nigeria, but anywhere on the globe―after all, the heart of business is human interaction. Their conversational banter-jab style, for which they’re known in person and on social media, invites readers into their circle where they can share the wisdom gained through continuous pursuits to fulfill their dreams.
Business and life intersect. No matter your goal, you’re not crazy, and no, you’re not alone! Through In Pursuit, two Bendel boys invite you to laugh, yell, and reflect, as they converse from head and heart.
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Guts and Grit: The Compelling and Inspirational Stories of Six Successful Ghanaian Entrepreneurs
How can a nation address the menace of a growing number of unemployed youths? Why is the private business endeavour perceived largely as a big risk? What does it take for one to brave the storm and establish a flourishing enterprise? This book highlights the success stories of some of Ghana’s current entrepreneurs despite all the obstacles they have faced. Guts and Grit serves as a revelation to our public officials and the society at large towards a behavioural change in how private enterprises are seen, regarded and treated.
The frank and engaging case studies provide the catalyst for dismantling the obstacles to achieving business success. The success stories so freely shared offer a source of inspiration and a springboard to the young people who would be willing to take up entrepreneurship.
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“Guts and Grit is a book that chronicles the gut-wrenching stories of entrepreneurs who have braved significant odds to build viable businesses in a developing economy context.
In choosing to write this book, Alex Banful, the author could not have made a better choice. The choice of entrepreneurship should not be surprising, given that there is at least four decades of scholarship to demonstrate that entrepreneurship, new business venturing, and the development of small and medium enterprises are crucial to Africa’s growth.
Guts and Grit will soon become a leading cross-over entrepreneurship textbook that will be useful
for executive training, undergraduate and postgraduate training programmes in Africa and other emerging economy contexts.” − Prof. Robert E. Hinson, Ph.D., DPhil.; Deputy Vice-Chancellor, University of Kigali, Rwanda
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Monetizing Your Creativity and Innovation: An Introduction to Intellectual Property
This book seeks to contribute to knowledge on Intellectual Property Rights among the youth with the aim of promoting creativity and innovation while providing information on the available modes of monetizing their creativity and innovation.
It introduces the otherwise unfriendly subject of intellectual property rights by using the very popular Ghanaian fictional trickster and god of all knowledge, Kwaku Ananse (as sometimes referred to as Anansi) in a conversational dialogue to help the reader explore the concept of intellectual property and its relevance to innovation; how to generate intellectual property; how individuals or businesses can protect their intellectual property, monetize and commercialize it; as well as, enforce their rights in the most practical way possible.
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Who Moved My Heels?
This book gives provides a diverse backdrop of females in business from eleven countries. It shares deep insights on how to ignite your purpose and passion.
The “Who Moved My Heels” classic brings 18 businesswomen into the consultation room to share their real, raw struggle of entrepreneurship. This book also collates impactful, heartfelt, valuable lessons that encourage, motivate and strengthen females starting out in business. It is a courageous collection of honest, down-to-earth experiences aimed at warding off doubts that may swerve existing entrepreneurs off-track.
Dr. Abena Asomaning-Antwi partners with prolific authors and rising women such as Kiran Shah, Dr Aloysis Ogle, Arpita Kaul, Cardela Coulson, Dr. Nongnush Ammoury, Georgina Kelly, Arundhati Seigell, Farzana Muhammad, Dr. Venessa Moussa, Lady Charul Jaitly, Priyaa Televvane, Atiyya Dudhat, Dr. Genevieve Duncan, Vyara Tosheva, Dr. Fatima Beena, Lynette Lobo, and Fauza Belts.
₵100.00Who Moved My Heels?
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The Unconventional Mother: How I Nurtured My Daughter with Disability into a Global Leader
If you think you have seen it all, this is the book that makes you stop. No, you haven’t. The extent that a super hero of a mother goes to keep her daughter alive and functional would fire you up and revise your notes about this thing called life.
Struck at birth by an unexpected combination of strange conditions, the life of a young girl was hanging in the balance from day one. The reader cannot help but be thrilled by how a mother – in the name of God – went to battle with and against science, eventually gifting to us a world-class professional.
Sometimes a medical journal, sometimes a family drama, sometimes a life-and-death page-turner, the episodes in this book involve diverse experts, hospitals across several countries, unusual insights on health as well as a redeeming grace of the highest order. This roller coaster lifesaving journey fortifies your resolve in your own particular struggle. When you finish The Unconventional Mother, the phrase ‘it is possible’ will taste different in your mouth.
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My Footprints in Ghana’s Black Gold
This memoir — part historical and part autobiographical — traces the author’s involvement with the final phase of petroleum exploration in Ghana, a journey that took over a century, beginning with the first onshore well in 1896. It has been a most interesting journey, with many twists and turns.
In the early days of the existence of the Ghana National Petroleum Corporation, there were various myths and half-truths about the presence or absence of commercial quantities of oil and gas in the basins of the Ghana.
- Nigeria was draining Ghana’s oil and that all that was required was for Ghana to buy powerful machines and begin to pump and drain her own
- Ghana would never find oil until the gods of Nzemaland and the Volta Region had been pacified
- The GNPC Model Production Sharing Agreement was too stringent on contractors
A major seismic interpretation of the Cape Three Points sub-basin of the Western Region, in 1992, would turn out to be the watershed of this new brave phase of exploration in Ghana.
The book was finally launched in Ghana in April 2022.
Hopefully, going to the heart of the matter should help future generations of ordinary Ghanaians, politicians and explorationists understand what it took to make Ghana a petroleum producing country, just in case the country was afflicted by the “Dutch disease.”
₵120.00