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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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The Second Half (Hardcover)
Memoir by one of the greatest of modern footballers, and former captain of Manchester United and Ireland, Roy Keane – co-written in a unique collaboration with Man Booker Prize-winner Roddy Doyle.In an eighteen-year playing career for Cobh Ramblers, Nottingham Forest (under Brian Clough), Manchester United (under Sir Alex Ferguson) and Celtic, Roy Keane dominated every midfield he led to glory. Aggressive and highly competitive, his attitude helped him to excel as captain of Manchester United from 1997 until his departure in 2005. Playing at an international level for nearly all his career, he represented the Republic of Ireland for over fourteen years, mainly as team captain, until an incident with national coach Mick McCarthy resulted in Keane’s walk-out from the 2002 World Cup. Since retiring as a player, Keane has managed Sunderland and Ipswich and has become a highly respected television pundit.
As part of a tiny elite of football players, Roy Keane has had a life like no other. His status as one of football’s greatest stars is undisputed, but what of the challenges beyond the pitch? How did he succeed in coming to terms with life as a former Manchester United and Ireland leader and champion, reinventing himself as a manager and then a broadcaster, and cope with the psychological struggles this entailed?
In a stunning collaboration with Booker Prize-winning author Roddy Doyle, THE SECOND HALF blends anecdote and reflection in Roy Keane’s inimitable voice. The result is an unforgettable personal odyssey which fearlessly challenges the meaning of success.
₵85.00The Second Half (Hardcover)
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Terry Venables: Born to Manage: The Autobiography
After a playing career that spanned more than 15 years, and took in golden spells in the sixties with Chelsea and Spurs, it was almost inevitable that Terry Venables would move into management. Following early success with Crystal Palace and Queens Park Rangers, he was appointed to the plum job of managing Barcelona, one of the biggest clubs in Europe. The Spanish giants had been struggling, but he soon turned them around and brought them trophy success, which inevitably earned him the nickname ‘El Tel’.He returned to England to take charge of Spurs, where he helped save the club from financial troubles, and formed an ill-fated partnership with Alan Sugar. Again there was trophy success, as Venables worked with top England stars such as Paul Gascoigne, Gary Lineker and Chris Waddle, and when the England job fell vacant, he was the obvious choice for the role, leading the nation to the semi-finals of Euro 96 where they lost out on a place in the final after a penalty shoot-out.
After leaving the England job, he has subsequently worked in numerous different roles. A charismatic and gregarious personality, Venables is widely viewed as one of football’s great tacticians and is the most successful English manager of recent years. His story is sure to fascinate and entertain all followers of the game, providing a unique insight based on more than 50 years at the top.
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Farewell But Not Goodbye (Hardcover)
The autobiography of Sir Bobby Robson, a former international footballer for England who has become one of the most widely respected managers in the World game. In addition to managing England in two World Cups, Sir Bobby has also taken charge of numerous clubs including Barcelona, Newcastle United, PSV Eindhoven, Ipswich Town, Sporting Lisbon and Porto.
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The Man in the Middle
The long-awaited autobiography of Howard Webb, the man who refereed the World Cup final. Webb’s first game as a match official came when he was just 18 and his father’s verdict was blunt: ‘Useless – he doesn’t know his arse from his elbow.’ It wasn’t the last time his performance would come under fire. But Webb progressed through the ranks, and his natural calm authority made a good impression on players and administrators alike, and soon he was being offered the top matches and the toughest fixtures. The policeman went on to take charge of some of the most important games, including the 2009 FA Cup final, the 2010 Champions League final and – the biggest of the lot – the 2010 World Cup final. Now, in this superb and frank memoir, Howard Webb reveals what it is like to be at the heart of the action in modern-day football where every decision can be unpicked by television cameras. He explains how he learned to handle some of the game’s superstars. Refereeing is a hard business, but Webb shows just why he enjoyed it so much and provides fascinating insights into how he dealt with the most challenging situations. With his unique perspective, and the characteristic honesty and humour he has displayed as a pundit on BT Sport, Webb has written a book that reveals the game – and the man himself – in a new light. ‘Genuinely fascinating insight into the difficulties of officiating in the modern game, and Webb’s frankness and self-deprecation are to be commended’ When Saturday Comes
₵85.00The Man in the Middle
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Blessed: The Autobiography (George Best)
George Best needs little introduction. A legend in his own lifetime, he is undoubtedly the greatest footballer the UK has ever produced. Blessed with an extraordinary gift he brought a beauty and grace to the game never before seen. But Best was unable to cope with the success and fame his football genius brought. His fabled story is littered with tales of women and sex and, of course, alcohol.Much has been written about Best, but very little substantiated by the man himself. That is until George Best opened his heart and engaged us in one of the most exhilarating life stories for years, Blessed. In his own words George recounts the halcyon days at Manchester United, the big games and European Cup win of ’68. And then there’s the heartbreaking truth about the death of his mother and his struggles with alcohol that forced him to face up to a life without drink.
Blessed reveals the man behind the up-for-a-laugh, boozy, womanizing stereotype that had dogged George Best for so long. Open and honest about his mistakes, George is also incredibly candid about his triumphs, his regrets, and, only three years before his death, what he had hoped for the future.
‘Don’t coach him, he’s a genius’ Sir Matt Busby
‘Unquestionably the greatest’ Sir Alex Ferguson
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