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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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The Second Half (Hardcover)
Memoir by one of the greatest of modern footballers, and former captain of Manchester United and Ireland, Roy Keane – co-written in a unique collaboration with Man Booker Prize-winner Roddy Doyle.In an eighteen-year playing career for Cobh Ramblers, Nottingham Forest (under Brian Clough), Manchester United (under Sir Alex Ferguson) and Celtic, Roy Keane dominated every midfield he led to glory. Aggressive and highly competitive, his attitude helped him to excel as captain of Manchester United from 1997 until his departure in 2005. Playing at an international level for nearly all his career, he represented the Republic of Ireland for over fourteen years, mainly as team captain, until an incident with national coach Mick McCarthy resulted in Keane’s walk-out from the 2002 World Cup. Since retiring as a player, Keane has managed Sunderland and Ipswich and has become a highly respected television pundit.
As part of a tiny elite of football players, Roy Keane has had a life like no other. His status as one of football’s greatest stars is undisputed, but what of the challenges beyond the pitch? How did he succeed in coming to terms with life as a former Manchester United and Ireland leader and champion, reinventing himself as a manager and then a broadcaster, and cope with the psychological struggles this entailed?
In a stunning collaboration with Booker Prize-winning author Roddy Doyle, THE SECOND HALF blends anecdote and reflection in Roy Keane’s inimitable voice. The result is an unforgettable personal odyssey which fearlessly challenges the meaning of success.
₵85.00The Second Half (Hardcover)
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How To Use Crowdfunding (How To: Academy Book 8)
Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.
How to Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.
₵70.00