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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Straight Shooter: A Memoir of Second Chances and First Takes (Hardcover)
NEW YORK TIMES BESTSELLER
America’s most popular sports media figure tells it like it is in this surprisingly personal book, not only dishing out his signature, uninhibited opinions but also revealing the challenges he overcame in childhood as well as at ESPN, and who he really is when the cameras are off.
Stephen A. Smith has never been handed anything, nor was he an overnight success. Growing up poor in Queens, the son of Caribbean immigrants and the youngest of six children, he was a sports-obsessed kid who faced a number of struggles, from undiagnosed dyslexia to getting enough cereal to fill his bowl. As a basketball player at Winston-Salem State University, he got a glimmer of his true calling when he wrote a newspaper column arguing for the retirement of his own Hall of Fame coach, Clarence Gaines.
Smith hustled and rose up from a high school reporter at Daily News (New York) to a general sports columnist at The Philadelphia Inquirer in the 1990s, before getting his own show at ESPN in 2005. After he was unceremoniously fired from the network in 2009, he became even more determined to fight for success. He got himself rehired two years later and, with his razor-sharp intelligence and fearless debate style, found his role on the show he was destined to star in: First Take, the network’s flagship morning program.
In Straight Shooter, Smith writes about the greatest highs and deepest lows of his life and career. He gives his thoughts on Skip Bayless, Ray Rice, Colin Kaepernick, the New York Knicks, the Dallas Cowboys, and former President Donald Trump. But he also pulls back the curtain and talks about life beyond the set, sharing authentic stories about his negligent father, his loving mother, being a father himself, his battle with life-threatening COVID-19, and what he really thinks about politics and social issues. He does it all with the same intelligence, humor, and charm that has made him a household name.
Provocative, moving, and eye-opening, this book is the perfect gift for lovers of sports, television, and anyone who likes their stories delivered straight to the heart.
₵570.81 -
Securing that Dream Job: A Smart Guide to a Successful Interview
In today’s competitive employment environment, it is important that a job applicant has a head start over his/her competitors on the job market. However, there is a general absence of information that would give applicants a bright chance of success at interviews.
Securing that Dream Job: A Smart Guide to a Successful Interview provides an enlightened guide or a road map to job applicants on excelling at job interviews. The book guides readers through the preliminary steps to an interview, such as writing a concise and persuasive application letter and curriculum vitae. It discusses the mistakes to avoid and also provides useful guidelines to portray oneself in the best possible light by maximizing one’s strengths and minimizing one’s shortfalls or perceived weaknesses.
The burden of the book discusses recent trends in conducting interviews, physical appearance, courtesies to observe at the interview, composure and attitude. Critically, the book discusses some questions to expect and the approach to answering them. The book does not seek to provide an exhaustive list of possible questions but seeks to mark out the contours on which interviews are generally conducted . This in intended to give the applicant fore knowledge of what to expect; the slippery and tricky areas the applicant must watch out for and how best to meander one’s way through.
The book concludes with a brief discussion on factors to consider before accepting a new job offer.
₵55.00 -
Chicken Soup for your Soul: Poems and More
In a deeply captivated form, this masterpiece of creative writing transcends the truly diverse life experiences of an African heroine. Irrespective of stage one’s stage, this unique collection of artistic inscriptions is to be savoured by all, for being highly uplifted, deeply inspired, continually intriguing, and delightfully entertaining. The book is a manifestation of the quest between the Author and her peers, towards not just the youth, but to the benefit of all who are still traveling along the intricating winding of life.
₵60.00 -
If We Must THRIVE: A Survival & Growth Guide for the Young African Entrepreneur
THRIVE is for the young African entrepreneur hoping to persevere in the face of failures, setbacks and rejection. Anyone can start a business but not everyone can make a business survive and grow. Familiar success stories may blur the entrepreneurial path making young Africans wish for overnight success without equivalent effort.
This book will guide you to redefine your core personal and entrepreneurial goals in order to avoid duplicating unfeasible business models; to properly define your target market toward optimized sales; and to manage your cashflow without accumulating excessive short-term debts.
Practical reference to the Author’s experiences will shape your perspective towards a thriving state beyond just survival of your business or yourself. The young African entrepreneur must dream bigger and have faith, if, we must THRIVE!
₵60.00 -
Paying My Debt: An Autobiography
“Every human life is a unique story. Telling my life story is not for vainglory. It is not a story of heroic deeds, but the story of a humble debtor who cannot pay his debts in a lifetime. This is an attempt to look at the trails of my life which would remind me that no matter how far I have come, I am nowhere close to paying all my debts.”
This is the opening paragraph of the autobiography of Mr Daniel Owusu-Koranteng, a Trade Unionist, human and environmental rights activist, Professional Paralegal, poet, human resource development/industrial relations practitioner and an ADR Practitioner.
₵100.00Paying My Debt: An Autobiography
₵100.00 -
The Pastor (Work People Do Series)
This is a story book for children. As part of the Work People Do series, this book tells interesting ways about how pastors do their work
₵35.00 -
The Roaster (Work People Do Series)
Work People Do is a series of story books for children. They all tell interesting ways people do their work.
₵35.00 -
Key to True and Lasting Success: A Practical Guide to Successful Living
Looking for a book with power to jump-start your life? Look no further. Ankrah’s key to true and lasting success will be your strategic partner to get you to your prophetic place in life. You will learn more ideas, concepts, principles and methods used by successful people in the world. You will immediately become self-confident and begin to think that success is not the preserve for the special people. The step-by-step approach for successful living presented in this book include proven concepts drawn from business, religion, economics, psychology and everyday life. These concepts are combined in a fast-moving, informative series of steps that will lead you to greater success than you ever imagine possible. They can improve your human relationship, health and financial situation.
₵25.00 -
Courting Greatness: Non-negotiable Elements in the Dowry From Small Beginnings to Remarkable Heights
COURTING GREATNESS provides practical guidelines on how to optimize your potential.
₵30.00 -
Hello Intern: How to Land, Optimize and Gain Commendation for Your Internship
Hello Intern provides practical guidelines to students on how they can make the most out of their internships.
₵30.00 -
The Man in the Middle
The long-awaited autobiography of Howard Webb, the man who refereed the World Cup final. Webb’s first game as a match official came when he was just 18 and his father’s verdict was blunt: ‘Useless – he doesn’t know his arse from his elbow.’ It wasn’t the last time his performance would come under fire. But Webb progressed through the ranks, and his natural calm authority made a good impression on players and administrators alike, and soon he was being offered the top matches and the toughest fixtures. The policeman went on to take charge of some of the most important games, including the 2009 FA Cup final, the 2010 Champions League final and – the biggest of the lot – the 2010 World Cup final. Now, in this superb and frank memoir, Howard Webb reveals what it is like to be at the heart of the action in modern-day football where every decision can be unpicked by television cameras. He explains how he learned to handle some of the game’s superstars. Refereeing is a hard business, but Webb shows just why he enjoyed it so much and provides fascinating insights into how he dealt with the most challenging situations. With his unique perspective, and the characteristic honesty and humour he has displayed as a pundit on BT Sport, Webb has written a book that reveals the game – and the man himself – in a new light. ‘Genuinely fascinating insight into the difficulties of officiating in the modern game, and Webb’s frankness and self-deprecation are to be commended’ When Saturday Comes
₵85.00The Man in the Middle
₵85.00 -
Terry Venables: Born to Manage: The Autobiography
After a playing career that spanned more than 15 years, and took in golden spells in the sixties with Chelsea and Spurs, it was almost inevitable that Terry Venables would move into management. Following early success with Crystal Palace and Queens Park Rangers, he was appointed to the plum job of managing Barcelona, one of the biggest clubs in Europe. The Spanish giants had been struggling, but he soon turned them around and brought them trophy success, which inevitably earned him the nickname ‘El Tel’.He returned to England to take charge of Spurs, where he helped save the club from financial troubles, and formed an ill-fated partnership with Alan Sugar. Again there was trophy success, as Venables worked with top England stars such as Paul Gascoigne, Gary Lineker and Chris Waddle, and when the England job fell vacant, he was the obvious choice for the role, leading the nation to the semi-finals of Euro 96 where they lost out on a place in the final after a penalty shoot-out.
After leaving the England job, he has subsequently worked in numerous different roles. A charismatic and gregarious personality, Venables is widely viewed as one of football’s great tacticians and is the most successful English manager of recent years. His story is sure to fascinate and entertain all followers of the game, providing a unique insight based on more than 50 years at the top.
₵85.00 -
Empowering Little Minds: A journey into Financial Wisdom for kids
Empowering Little Minds (Ages 12–15): Turning Awareness into Judgment
This sequel meets the teenager right where they stand—between curiosity and confusion. It dives deeper into budgeting, the concept of value, borrowing, interest, and responsible spending. It’s full of relatable stories: the cost of peer pressure, the temptation of credit, and the power of patience. It helps teens connect the dots between daily choices and future freedom.
₵150.00 -
Level Up Your Career: Simple Actionable Steps, Strategies and Tips for a Fulfilling Career
Feeling lost, dissatisfied, or uncertain about your career path?
Picture a career that brings you genuine joy and fulfillment. Where Mondays aren’t a dread, but a chance to do what you love. Imagine making a meaningful impact on what truly matters to you. If you’re ready to:
1. Find clarity and direction for your next career steps
2. Cultivate the confidence to take charge of your professional journey
3. Start actively shaping a career that aligns with your passions and values
Then this book is your guide to transforming confusion into clarity and steering your career toward fulfillment.
Whether you’re early in your career, mid-level and burnt out, or ready to shift direction, Level Up Your Career offers career development strategies and mindset shifts to help you move forward with confidence and purpose.
Written by career strategist Rebecca Afful, this no-fluff guide is ideal for anyone tired of feeling unfulfilled and ready to embrace professional development, unlock new opportunities, and enjoy true job satisfaction.
ABOUT THE AUTHOR
Rebecca Agyirba Afful is an accomplished Administrative Professional with over a decade of experience supporting multinational companies and international non-profit organizations. Her career is marked by a commitment to excellence in administration, organization, and leadership.
Beyond her professional expertise, Rebecca is a Career Coach, Mentor, Trainer, and Conference Speaker. She is passionate about helping professionals gain clarity, build confidence, and take charge of their career growth.
₵120.00