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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Investigative Journalism in Africa: A Practical Manual
“Few African investigative journalists I know are as invested in principled investigative journalism as Manasseh Azure Awuni. That trait has always come through in his exhaustive, impactful stories (some of which have featured in GIJN’s monthly and annual picks of top investigative stories from Africa). It is also abundantly evident in his new book, Investigative Journalism in Africa: A Practical Manual. In his own distinct, matter-of-fact style, Manasseh crafts a book that borrows from his own experiences to map a path for journalists who want to follow in his footsteps or learn from his unique experiences. By doing so, Manasseh has laid a crucial brick towards building African literature on investigative journalism on the continent. Most of the watchdog journalism study materials available in Africa come from the West. Manasseh’s effort is a commendable and timely step in the right direction, which I hope other investigative journalists across Africa can aspire to emulate.” − Benon Herbert Oluka, Africa Editor of Global Investigative Journalism Network (GIJN)
“Manasseh Azure Awuni makes investigative journalism so practical in this manual. He dissects the thorny and hidden issues that you would not get in your average classroom. This book crafts the very basis of my intellectual thinking of what investigative journalism should be about. It is a must- read for every student who wants to achieve greater heights in investigative journalism across the world.” − Anas Aremeyaw Anas, Award-winning Ghanaian investigative journalist
“This book is rich with practical and theoretical knowledge from one of the foremost investigative journalists in Africa. An invaluable resource for both professionals and students.” − Prof. Audrey Gadzekpo, former Dean of the School of Information and Communication Studies, University of Ghana
“Students with a dream to pursue public interest and accountability journalism will find exceptional value here, but practitioners will do themselves a world of great value if they also keep a copy on the reading table.” − Dapo Olorunyomi, Publisher of Premium Times, Nigeria
₵100.00 -
Leadership and the Challenges of Command: The Ghana Military Academy Experience
Brigadier General Daniel Kwadjo Frimpong was born on 2 February 1953 in Accra. He had his Secondary School Education at Mfantsipim School and the Ghana Secondary Technical School and had his first degree from the University of Ghana, Legon, where he also served as a Teaching Assistant for a year.
He also has an M.A. in Public Administration from Carleton University, Ottawa (Canada) and studied Strategic Planning and Management at GIMPA.
Brigadier General Frimpong had his basic Military Training at the Ghana Military Academy and the Cadets Training School in Canada and was commissioned on 21st July, 1973. He undertook a host of Professional Military Courses including the Senior Command and Staff Course in Jaji-Kaduna (in Nigeria). Brig. Gen. Daniel Frimpong has had varied experiences including service with the United Nations in peace-keeping operations in the Sinai, Lebanon and Cambodia. He was a member of the Consultative Assembly, which drew the constitution for the Fourth Republic.
He has been a Directing Staff in both Ghana and Nigeria at the Senior Command and Staff Colleges prior to being the Commanding Officer of the Ghana Military Academy, the singular experience out of which this book has emerged. He is currently the Military Attache at the Permanent Mission of Ghana to the United Nations in New York.
In this book Brigadier General Daniel Frimpong extensively discusses virtues, that is the excellences of character that is crucially important not only to military leadership and command but to all kinds of Leadership. Though his views and recommendations were derived from his experience as the Commanding Officer of the Ghana Military Academy, they apply to leadership outside the barracks.
Among the qualities emphasised are firmness, integrity and determination to adhere to principles and the ability for quick and correct assessment of unexpected situations. His analyses are incisive and convincing.
There is a lot to learn from this book on how to come to grips with quandaries of leadership.
₵40.00 -
Central Banking in Ghana and the Governors: Institutional Growth and Economic Development (Hardcover)
A charge of chariots of fire, this is not just a book about the financial history of Ghana in spite of its formative challenges but a centenary work of West Africa – regional monetary evolution and global multilateralism. For devout bankers, intelligentsia, historians and aspirants, this is the one. Elegantly written, it establishes Agyeman-Duah as an unavoidable historian of the Bank of Ghana. — Jewel Howard-Taylor, Vice-President of the Republic of Liberia
The Bank of Ghana is technically a better institution than it was thirty years ago. Even governments are less inclined towards interventions in its work. It is different from other captured public institutions where economic decision-making is with a political lens. — Prof. Ernest Aryeetey, Former Vice-Chancellor of the University of Ghana and Co-editor of The Economy of Ghana-Analytical Perspectives on Stability, Growth and Poverty
The Bank of Ghana is leading central banks in the sub-region with regards to the use of technology in the finance service industry … countries in Africa are now learning from Ghana’s digital payment regulations. — Mohammed Sanusi Lamido, Former Governor, Central Bank of Nigeria and the 14th Emir of Kano
Ghana has in recent years been one of Africa’s more successful economies – from its colonial journey through Heavily Indebted Poor Country (HIPC) to stable modern democracy. Agyeman-Duah has a sound appreciation of the difficulties of transforming a producer of commodities of raw materials into a prosperous mixed economy. Now an oil economy, the test ahead is, will Ghana at last be able to control its own economic destiny; free of obligations to donors and the storms from world commodity markets? — Frances Cairncross, Rector Emeritus, Exeter College, University of Oxford and Former Managing Editor, The Economist
₵300.00 -
The UT Story: Building A Winning Team – Volume 2 (Hardcover)
*Available from 23rd February
In this second instalment of Capt. Prince Kofi Amoabeng’s (Rtd) memoirs, he discusses in painstaking detail, how he led his team to consolidate the gains made in the early days. He also dwells on how he established a unique corporate culture mainly through leading by example, and how essential that corporate culture was to the sustenance and growth of the business.PK, as he was affectionately called by his team, lays bare UT’s ambitious expansion drive which culminated in establishing branches in nearly all the regions of Ghana as well as the founding of subsidiaries in Nigeria, South Africa, and Germany.
If the first instalment of the UT Story was delightful and inspiring, this second instalment is insightful, touching and thought-provoking. And as always, it is an in-depth, no-holds-barred, unabashed account driven by the enigmatic figure of Capt. Prince Kofi Amoabeng (Rtd).
Written with George Bentum Essiaw, an award-winning writer, author and filmmaker.
₵250.00 -
Straight Shooter: A Memoir of Second Chances and First Takes (Hardcover)
NEW YORK TIMES BESTSELLER
America’s most popular sports media figure tells it like it is in this surprisingly personal book, not only dishing out his signature, uninhibited opinions but also revealing the challenges he overcame in childhood as well as at ESPN, and who he really is when the cameras are off.
Stephen A. Smith has never been handed anything, nor was he an overnight success. Growing up poor in Queens, the son of Caribbean immigrants and the youngest of six children, he was a sports-obsessed kid who faced a number of struggles, from undiagnosed dyslexia to getting enough cereal to fill his bowl. As a basketball player at Winston-Salem State University, he got a glimmer of his true calling when he wrote a newspaper column arguing for the retirement of his own Hall of Fame coach, Clarence Gaines.
Smith hustled and rose up from a high school reporter at Daily News (New York) to a general sports columnist at The Philadelphia Inquirer in the 1990s, before getting his own show at ESPN in 2005. After he was unceremoniously fired from the network in 2009, he became even more determined to fight for success. He got himself rehired two years later and, with his razor-sharp intelligence and fearless debate style, found his role on the show he was destined to star in: First Take, the network’s flagship morning program.
In Straight Shooter, Smith writes about the greatest highs and deepest lows of his life and career. He gives his thoughts on Skip Bayless, Ray Rice, Colin Kaepernick, the New York Knicks, the Dallas Cowboys, and former President Donald Trump. But he also pulls back the curtain and talks about life beyond the set, sharing authentic stories about his negligent father, his loving mother, being a father himself, his battle with life-threatening COVID-19, and what he really thinks about politics and social issues. He does it all with the same intelligence, humor, and charm that has made him a household name.
Provocative, moving, and eye-opening, this book is the perfect gift for lovers of sports, television, and anyone who likes their stories delivered straight to the heart.
₵570.81 -
Uphill: A Memoir (Hardcover)
One of Oprah Daily‘s Best Fall Nonfiction Books of 2022
An empowering, unabashedly bold memoir by the Atlantic journalist and former ESPN SportsCenter coanchor about overcoming a legacy of pain and forging a new path, no matter how uphill life’s battles might be.Jemele Hill’s world came crashing down when she called President Trump a “white supremacist”; the White House wanted her fired from ESPN, and she was deluged with death threats. But Hill had faced tougher adversaries growing up in Detroit than a tweeting president. Beneath the exterior of one of the most recognizable journalists in America was a need―a calling―to break her family’s cycle of intergenerational trauma.
Born in the middle of a lively routine Friday night Monopoly game to a teen mother and a heroin-addicted father, Hill constantly adjusted to the harsh realities of not only her own childhood but the inherited generational pain of her mother and grandmother. Her escape was writing.
Hill’s mother was less than impressed with the brassy and bold free expression of her diary, but Hill never stopped discovering and amplifying her voice. Through hard work and a constant willingness to learn, Hill rose from newspaper reporter to columnist to new heights as the coanchor for ESPN’s revered SportsCenter. Soon, she earned respect and support for her fearless opinions and unshakable confidence, as well as a reputation as a trusted journalist who speaks her mind with truth and conviction.
In Jemele Hill’s journey Uphill, she shares the whole story of her work, the women of her family, and her complicated relationship with God in an unapologetic, character-rich, and eloquent memoir.
₵550.98Uphill: A Memoir (Hardcover)
₵550.98 -
A Rose Among Thorns
Born on 17th September 1952 in Sakyikrom near Nsawam in Ghana’s Eastern Region, Dr. (Mrs.) Felicia Boateng Danquah (nee Akotua) is the third of five children born to her parents, Mr. Jonas Akotua and Mrs. Clara Akotua.
Due to her father’s regular transfers arising out of his employment with the Ghana Health Service, she was educated in different parts of the country, including Walewale and Bolgatanga, before entering the Komenda Teacher Training College (as it was then), where she trained as a teacher. She worked for some time with the Ghana Education Service as a teacher before going into business full-time.
A devoted Christian and Vice President of Jofel Catering Services in Kumasi, Dr. (Mrs) Danquah is married to Lt. Gen. J B Danquah, Ghana’s Chief of Defence Staff from 2005 to 2009 and President of Jofel. The couple have six children.
The year 2022 serves as a confluence of an important trilogy in Dr (Mrs.) Danquah’s life − her 70th birthday anniversary, the 50th anniversary of her marriage and the 40th anniversary of Jofel, one of the most iconic institutional names in Kumasi and an undoubted leader in the catering and hospitality business in the city and beyond.
In this fascinating, yet simple, easy-to-read publication to mark these important landmarks in her life, the author recalls her early childhood experiences and family, particularly her mother Clara, who she adores, and shares the story of Jofel and its evolution to what it is today.
She also shares her perspectives on the values she treasures that she believes have helped her enormously in her Christian faith, her marriage and family, and in building an award-winning business with the support of her family, among others.
A Rose Among Thorns speaks to the challenges of life that most of us can identify with and seek inspiration from in the knowledge that our lives can flourish like the rose even among the thorns of life with God as our helper and beacon.
₵150.00A Rose Among Thorns
₵150.00 -
The Boy from Boadua: One African’s Journey of Hunger and Sacrifice in Pursuit of a Dream
*Available from 7 February 2023
Patrick Asare was born and raised by illiterate parents in the remote Ghanaian village of Boadua. His family was so large and impoverished that not even the earnings from crushing hard work could buy enough food to fill their bellies. No one in the village aspired to be educated beyond middle school.
Until Patrick.
Numerous obstacles stood in the way of Patrick’s yearning for higher knowledge, including gnawing hunger, lack of sleep, and backbreaking daily chores. During school vacations, he toiled in a jungle farm teeming with poisonous snakes and insects.
Dedicating every stolen moment to study, Patrick passed the common entrance exam with flying colors. Despite major setbacks, he kept his eye on the prize. He graduated from an elite secondary school and earned his engineering degree in the Soviet Union during the perestroika era. Finding his way to the United States, he taught Russian and math and eventually obtained a superb education from top American universities.
Patrick’s travels and adventures taught him that, regardless of his hardscrabble childhood, he was a lucky man. He was raised by loving and supportive parents and lived in a society where race was not an issue. Teaching in inner-city high schools alerted him to the particular challenges faced by America’s urban Black youth.
Patrick’s amazing story offers insights, hope, and inspiration to others who face astronomical odds.
₵180.00 -
Joy: A Biography of Henrietta Mensa-Bonsu
“At just 18 months of age, in 1959, Henrietta overcame the first of a lifetime of recurring challenges. One day she was rushed to a private hospital in Kumasi by her mother, feverish and weak. Her pulse was faint and everyone was scared. The doctor scolded Elizabeth for waiting for so long before bringing Henrietta to the hospital.
“This is a hopeless case,” the doctor said to the distraught mother and asked back home with her child. Even after being dismissed from the hospital, Mama Elizabeth still remained on the premises, imploring; her arms firmly around her sick baby. Evidently out of pity, the doctor said, ‘Okay, I’m going to cut you a deal. Go home with the child. If tomorrow morning comes and she is still alive, bring her for treatment.’”
This biography vividly captures how that 18-month-old baby survived, persevered and rose to become a Justice of the Supreme Court of Ghana.
Joy is a captivating account of three generations committed to the pursuit of excellence community and public service. It is the testimony of the nurturing powers of education. It is the testimony of a woman whose life epitomises fairness, family and faith.
“This book offers a lot more than a record of scholarly excellence and legal brilliance. In elegant prose, the author succeeds in combining these illuminating historical essays with a perceptive sociological case study of the ‘middle class’ in Ghana. On all counts. Prof. Henrietta Mensa-Bonsu’s biography is a literary treasure.” − Nana Prof. SKB Asante, Omanhene of Asante Asokore and Past President of Ghana Academy of Arts and Sciences
₵200.00 – ₵250.00Joy: A Biography of Henrietta Mensa-Bonsu
₵200.00 – ₵250.00 -
Critical and Biographical Essays of Nana Dr. S.K.B. Asante: From an African Village to the Global Village and Back (Hardcover)
Few Ghanaians of any generation have had a career as long, as varied, and as consequential as Nana S.K.B. Asante’s: government attorney; law teacher; international public servant; constitution framer; adviser to sovereign parties; commercial arbitrator; public intellectual; traditional monarch. Just as impressive is the fact that, in each of these substantial roles, Nana has left a trail of writings. My own first encounter with Nana’s scholarship happened during my time at Yale Law School, his alma mater. As an editor on the law review, I was curious to know whether any Ghanaian had been published by the prestigious journal. My search led me to a fascinating article on Ghanaian property and customary law written by Samuel K.B. Asante in the 1965 volume of the journal. At the time of my discovery, his was the only article by a Ghanaian published in the 100-year history of the journal. I would later discover many more of his academic writings, some of which I assigned to my class in my years as a law teacher.
This book collects in one volume some of Nana’s mostly “non-academic” writings. The essays tell, in characteristically fine prose rich in biography and history, the story of an intellectual-technocrat keen to use his wealth of knowledge to address contemporary problems of development and to put that expertise in the service of his country–and of the developing world at large. The publication of this selection of Nana S.K.B. Asante’s writings, in the 90th year of his life, is a monumental accomplishment and a befitting capstone of a long and distinguished career.
PROF. H. KWASI PREMPEH
Executive Director of Ghana Center for Democratic DevelopmentThe incredibly rich collection of writings by the eminent international lawyer, scholar, respected global development expert and prominent traditional ruler, Nana S.K.B Asante, takes the reader on a remarkable journey of nearly seven decades of illumination. His vivid experiences, enormous achievements and witty recollections reveal the remarkable growth of a curious mind and a disciplined intellectual dedicated ultimately to the service of humanity from his native village to the global village. In characteristic modesty, Nana claims not to be a historian, but this book is a historical gold mine filled with nuggets of analysis on the evolution of education, law, science, social policy, public service, constitutional development, nation building and chieftaincy in Ghana, enriched with valuable insights into the solid contributions of illustrious men and women. His penetrating and critical analyses of international development cooperation in the fields of investments, energy, water and natural resources in Asia and Africa must be lessons for all developing countries. This rich resource book is highly recommended.
DR. AGNES AKOSUA AIDOO
Former Social Policy Adviser, UN Economic Commission for AfricaThis masterpiece by Nana SKB Asante which narrates his life journey from his hometown at Asokore to Achimota, academia, diplomacy and finally back home is unique, inspiring and educative. The Book covers a broad spectrum of academic disciplines including constitutional law, commercial law, criminal law, international law, chieftaincy, leadership and governance, sociology, history and religions. It provides a vivid account of the constitutional history of Ghana from the author’s personal knowledge. The author who had the singular honour to chair the Committee of Experts which gave birth to Ghana’s 1992 Constitution also held the positions of Solicitor-General and Deputy Attorney-General under different democratic and military governments. Nana SKB Asante has used simple diction to convey his wealth of knowledge, experience and wisdom, acquired from both local and international levels in different capacities to inculcate in his audience the spirit of patriotism. The book is a must read!
JUSTICE DENNIS DOMINIC ADJEI, FGA
Justice of The Court of Appeal₵500.00 -
90 & Grateful: An Autobiography (Hardcover)
The author of this fine autobiography, Mrs Lucy Effah, a nonagenarian who has shown that it is never too late for any personal endeavour once you set your mind to it. Born a royal of Asante Bekwai, she grew up to become a top nurse-midwife professional in the pre and immediate post independent eras of Ghana. Her life has demonstrated a genetic leadership trait inherent in her character. She exemplified such faith and commitment that may be compared to the dedication of globally acknowledged and timeless personalities like Florence Nightingale, Mother Teresa and Mary Seacole.
The book includes many glowing tributes – including a Foreword from the former President of Ghana, His Excellency John Agyekum Kufuor attributing her trailblazing qualities in nursing education to her leadership qualities. The former President said she has always had an aura of care and compassion about her in both her public and private life. In this respect, she has made immense contributions to the process of transformation in Ghana.
₵200.00 -
Good Money Habits in Bad Economic Times
2019 and the ensuing years have been difficult. Covid – 19 redefined how we should survive and thrive in not just our health but most importantly our finances too.
“Good Money Habits in Bad Economic Times” is a smart, simple instructional guide on how to survive the current economic crises for all (Country, Corporates and Citizenry).
₵50.00 -
Absolute Radio: The Inspiring Story of the First Private Radio in Ghana’s Western Region
*Available from 6 September 2022
From the heart of Africa, a spellbinding true story of entrepreneurship, media, culture and tradition, all tastefully rolled into one! Absolute Radio is an authentic story of girls and boys who became women and men – and heroes – on the wings of a radio station. Running the course of 25 years, the story comes from the culturally stylish twin city of Sekondi-Takoradi in Ghana, with global footprints.
It is the most tantalising and ground-breaking body of work about Ghana’s private broadcasting industry. The author, former journalist Phillip Nyakpo, is himself an eye-witness and a participant in these true events.
From his base in Perth, Australia, Phillip interviewed women and men across four continents who made it happen over a quarter of a century.
The result is that he opened up to the world, a character and spirit of Africa that is all too often missing.
In telling the story, he writes a compelling narrative that is delicate, witty, eye-opening and wonderfully inspiring.
₵250.00 -
My Footprints in Ghana’s Black Gold
This memoir — part historical and part autobiographical — traces the author’s involvement with the final phase of petroleum exploration in Ghana, a journey that took over a century, beginning with the first onshore well in 1896. It has been a most interesting journey, with many twists and turns.
In the early days of the existence of the Ghana National Petroleum Corporation, there were various myths and half-truths about the presence or absence of commercial quantities of oil and gas in the basins of the Ghana.
- Nigeria was draining Ghana’s oil and that all that was required was for Ghana to buy powerful machines and begin to pump and drain her own
- Ghana would never find oil until the gods of Nzemaland and the Volta Region had been pacified
- The GNPC Model Production Sharing Agreement was too stringent on contractors
A major seismic interpretation of the Cape Three Points sub-basin of the Western Region, in 1992, would turn out to be the watershed of this new brave phase of exploration in Ghana.
The book was finally launched in Ghana in April 2022.
Hopefully, going to the heart of the matter should help future generations of ordinary Ghanaians, politicians and explorationists understand what it took to make Ghana a petroleum producing country, just in case the country was afflicted by the “Dutch disease.”
₵120.00