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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
₵75.00 -
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Mine for the Value – Introduction to Product Management for Retail/Consumer Banking
The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines. The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business.
As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved.
This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.
₵85.00 -
Frank Wood’s Business Accounting Volume 2 (11th IFRS Edition)
Every year, thousands of students rely on Frank Wood’s best-selling books to help them pass their accountancy exams.
Business Accounting 2 is a rigorous introduction to some of the more advanced concepts in financial accounting. Here you will find coverage of:
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- Accounting for limited companies and groups
- Special accounts
- Financial analysis and accounting ratios
- Issues in international financial reporting
- Costing, budgeting and variance analysis
- Planning, control and decision-making
This new IFRS edition continues a tradition of meeting the changing needs of those studying financial accounting. Its accessible approach makes the book suitable for a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications. The book also covers introductory aspects of management accounting, suitable for use at all levels up to and including professional foundation level courses and first-year degree courses.
Classic Features:
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- Easy-to-follow explanations of contemporary accounting practice
- Clear and logical progression through topics
- Activities designed to reinforce the understanding of key concepts
- Over 300 review questions, including past examination board questions
- A comprehensive Companion Website at www.pearsoned.co.uk/wood including further self-test questions and accounting standards updates
“The topics are addressed in the right order and the book is easy to navigate… The analysis both in company accounts and group accounts is one of its strengths and the examples, illustrations and activities are very helpful.” – Dr. Christos Grambovas, Manchester Business School, University of Manchester, UK
“The explanation of consolidation accounting is very clear, and it is enriched with a relevant number of examples and cases. In comparison with other similar publications, I consider Business Accounting 2 strongly competitive.” – Dr. Patrizia Tettamanzi, Università Bocconi, Italy
₵115.00 -