-
Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Fate of System Thinking: Lessons for Decision Optimisation – Stories from UT Bank, Capital Bank and UniBank
With a history of over a century, the banking industry in Ghana has had periods of financial distress and has had to deal with the persistent problem of lack of financing for indigenous businesses.
UT Bank developed a business model that sought to solve the problem of lack of finance for the informal sector. The UT approach became a model for many other financial institutions. The liquidation of UT Bank and Capital Bank as well as the appointment of an administrator for uniBank signal significant problems worth exploring. Banking serves as the foundational industry for building an economy, thus the banking challenges unearth a far bigger challenge in the dynamics of our economy. Until we have fully understood what the issues are, we are unlikely to identify what the solutions should be.
The author is convinced that the world needs to appreciate the causes of the collapse of these institutions so as to stop fiddling with the symptoms and the demonization without knowledge of cause. This book shares the author’s personal experience and lessons from working with both UT Bank and Capital Bank. He is a financial services educator and has a good understanding of indigenous enterprises. The lessons are intended to revolutionize the way businesses are organized and how individuals approach decision making. The book will help organisations build stronger, sustainable, diverse and more effective systems from the ashes of UT Bank, Capital Bank and uniBank.
₵80.00 -
Rising Strong: How the Ability to Reset Transforms the Way We Live, Love, Parent, and Lead
‘Thanks to Brené Brown I learned how to be vulnerable… a life changer’ — Miranda Hart
The physics of vulnerability is simple: If we are brave enough often enough, we will fall. This is a book about what it takes to get back up and how owning our stories of disappointment, failure, and heartbreak gives us the power to write a daring new ending. Struggle can be our greatest call to courage and Rising Strong, our clearest path to deeper meaning, wisdom and hope.
₵80.00 -
Discover Your Destiny: Big Ideas to Live Your Best Life
Seven Steps to Leading Your Best Life
This deeply engaging story is filled with powerful and practical life lessons that will open you to new possibilities and transform your life forever.
“[A] catalyst for transformation…that urges us all to awaken from living a mundane life to a masterful one.” (–Debbie Ford, bestselling author of The Dark Side of the Light Chasers, The Right Questions, and The Best Year of Your Life)
“Discover Your Destiny will move you and show you how to have the life you’ve always wished you could live.” — Richard Carlson, author of the New York Times bestseller Don’t Sweat the Small Stuff
“A captivating story that teaches as it delights.” — Paulo Coelho, author of The Alchemist on The Monk Who Sold His Ferrari
“Nothing less than sensational. This book will bless your life.” — Mark Victor Hansen, coauthor of Chicken Soup for the Soul on The Monk Who Sold His Ferrari
₵85.00 -
Unfinished Journey: The Life and Times of VCRAC Crabbe
Otumfuo Osei Tutu II, Asantehene, says this about the book:
“The Life of Justice Crabbe has surely not been all rosy. He has suffered painfully from people who envied and misunderstood him. But through it all, he came out better, fearless and incurably optimistic. We learn from some of his painful experiences recounted in this book that misfortune is only a missed-fortune. We should always believe as individuals and as a nation that the best is yet to come! Clearly, part of his secret for aging so gracefully is being content with the lot that life grants him and not to carry any negative emotions in his body.”
₵95.00 -
Next Level Education Game Changer
**Available in Ghana from 20 January 2021
Next Level Education Game Changer seeks to engage our readers on how the theme “Quality Secondary, Technical & Vocational Education; A Catalyst for National Development” for the 91st Speech & Prize Giving Ceremony at Achimota Secondary School in Ghana on November 3rd 2018, inspired research work and findings that could contribute to a change in the educational landscape in Ghana.
The book provides insights from students at Achimota Secondary School in 2018. Singapore’s educational system, considered the best in the world, was adopted as a benchmark, against which some educational proposals have been made.
₵95.00 -
Primal Leadership: Unleashing the Power of Emotional Intelligence – Hardcover
Daniel Goleman’s international bestseller Emotional Intelligence changed our concept of “being smart,” proving that emotional intelligence—how we handle ourselves and our relationships—matters more than IQ or technical skill in educational success. His next bestseller, Working with Emotional Intelligence, proved that career success also depends primarily on emotional intelligence.
Now, Goleman teams with Richard Boyatzis and Annie McKee, experts on emotional intelligence research, to explore the consequences of emotional intelligence for leaders and organizations. The authors argue that a leader’s emotions are contagious, and must resonate energy and enthusiasm if an organization is to thrive.
Through analyses and examples, the authors show that resonant leaders excel not just through industry savvy but by leveraging emotional intelligence competencies like empathy and self-awareness. They also adopt varying leadership styles—from visionary to coaching to commanding—as the situation demands.
Identifying the ways in which resonant leadership can be learned, the authors show how leaders can groom personal and organizational emotional intelligence to ignite outstanding performance. This book transforms the art of leadership into the science of results.
₵100.00 -
The River in the Sea: The Autobiography of Akenten Appiah-Menka
The River in the Sea is a story of courage, determination, a clear sense of mission and vision on the part of a rural Ghanaian who, from humble beginnings, has risen to the highest echelon in society as a lawyer, an industrialist, a politician and statesman.It is a welcome addition to the limited literature available on the Ghanaian elite; a must read for all lawyers, politicians, academics and the populace at large.
₵100.00 -
Reflections of A Hopemonger
Reflections of A Hopemonger is a carefully crafted work that will inspire in every man and woman the desire to do better with this gift called life. With a message as compelling as the inner voice, the book directs the seeker of self-improvement towards the diamond of their endeavour. Page after page, the God factor becomes non-negotiable.
Tracing the joys, disappointments, triumphs and challenges of her own life and sharing lessons with the reader, Aba convinces us to pay attention to the ideals that matter.
Reflections of A Hopemonger demonstrates that from the undercurrent swellings of doubt and despair springs the fountain of hope.
₵100.00Reflections of A Hopemonger
₵100.00 -
Paying My Debt: An Autobiography
“Every human life is a unique story. Telling my life story is not for vainglory. It is not a story of heroic deeds, but the story of a humble debtor who cannot pay his debts in a lifetime. This is an attempt to look at the trails of my life which would remind me that no matter how far I have come, I am nowhere close to paying all my debts.”
This is the opening paragraph of the autobiography of Mr Daniel Owusu-Koranteng, a Trade Unionist, human and environmental rights activist, Professional Paralegal, poet, human resource development/industrial relations practitioner and an ADR Practitioner.
₵100.00Paying My Debt: An Autobiography
₵100.00 -
Guts and Grit: The Compelling and Inspirational Stories of Six Successful Ghanaian Entrepreneurs
How can a nation address the menace of a growing number of unemployed youths? Why is the private business endeavour perceived largely as a big risk? What does it take for one to brave the storm and establish a flourishing enterprise? This book highlights the success stories of some of Ghana’s current entrepreneurs despite all the obstacles they have faced. Guts and Grit serves as a revelation to our public officials and the society at large towards a behavioural change in how private enterprises are seen, regarded and treated.
The frank and engaging case studies provide the catalyst for dismantling the obstacles to achieving business success. The success stories so freely shared offer a source of inspiration and a springboard to the young people who would be willing to take up entrepreneurship.
***
“Guts and Grit is a book that chronicles the gut-wrenching stories of entrepreneurs who have braved significant odds to build viable businesses in a developing economy context.
In choosing to write this book, Alex Banful, the author could not have made a better choice. The choice of entrepreneurship should not be surprising, given that there is at least four decades of scholarship to demonstrate that entrepreneurship, new business venturing, and the development of small and medium enterprises are crucial to Africa’s growth.
Guts and Grit will soon become a leading cross-over entrepreneurship textbook that will be useful
for executive training, undergraduate and postgraduate training programmes in Africa and other emerging economy contexts.” − Prof. Robert E. Hinson, Ph.D., DPhil.; Deputy Vice-Chancellor, University of Kigali, Rwanda
₵100.00 -
Africa to the Rest: From Mission Field to Mission Force (Again)
Africa is the most Christian continent in the world today. This ground-breaking book celebrates this momentous occasion in world history while it traces God’s goodness to Africa in scripture and throughout history, clearly demonstrating that Africa and Africans have always been central to God’s missional purposes, not an afterthought. Since quantity and quality are not synonymous, Africa to the Rest unveils the teeming potentials as well as teething problems of African mission. This African lead in global Christianity is only going to increase into the foreseeable future, thus these projections call for preparation in order to produce the quantity and quality of African Christians who will be faithful carriers of the authentic gospel to all nations!
The future of the global church is African, this book matters.
₵100.00 -
West to East: My East African Sojourns
West to East is about the author’s experiences in two East African countries, Kenya and Uganda.
After a successful interview in December 2016, the author was offered the appointment of CEO, African Peace Support Trainers’ Association in Kenya. Surprisingly, he developed cold feet. He had to be coaxed, cajoled and “ordered” to take the job in 2017.
The author’s premonition turned right when he arrived in Kenya to find an organization torn-apart by internal/external politics, personality conflicts and without money. The three-year offer ended in less than a year.
For a continent struggling for unity, this experience was unfortunate.
Earlier, between 2008 and 2009, the author had served in Uganda as Senior Military Adviser to former President Joaquim Chissano of Mozambique. He was UN Secretary-General Kofi Annan’s Special Representative for the Lord’s Resistance Army-Affected Areas of Uganda, Democratic Republic of Congo, South Sudan and the Central African Republic. A summary of the author’s experience in Uganda is provided.
Nana Kwasi Gyan-Apenteng describes the book as “a good textbook or supplementary-reader for people in all disciplines, but will be indispensable for professional and lay-people seeking information about Peacekeeping and International Multilateral responses to crisis.”
₵100.00 -
The Power of Your Words
Words are food that nourishes the mind and soul and those words can trigger sight for someone to see things they have never seen before, whether in themselves or in a situation or in their circumstance.
The Power of your words helps to uplift the human spirit. One can upgrade his or her self-worth and cultivate charisma by affirmation and actions.
In this book, I hope to motivate and inspire as many people as possible to rediscover the value of positive words: rejuvenating the spirit and prompting worthwhile action. Words are the most powerful thing in the world. You can use this book of positive words to affirm yourself, family or business daily. Whether you are a student, parent, worker, business executive, pastor or a senior citizen this book can help you with your choice of words. This book will help you learn to value the gift of speech.
₵100.00The Power of Your Words
₵100.00