-
How To Use Crowdfunding (How To: Academy Book 8)
Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.
How to Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.
₵70.00 -
A Developing Country’s Health System Challenges: Addressing Ghana’s ‘NO BED SYNDROME’
I am a Ghanaian trained doctor currently working in the United Kingdom’s National Health Service. My experience as a health service provider, medical practitioner in the private and public health sectors, and as a patient in Ghana has exposed me to various challenges faced in health care provision in a developing country like Ghana.
There have been high-profile cases of patients losing their lives because they haven’t been able to get emergency beds in Ghana. This phenomenon in Ghana has been called the ‘no bed syndrome.
Developing countries have more challenges with health financing, human resources, health infrastructure, information technology, emergency systems, public health, and patient empowerment.This Healthcare management and leadership book has taken four years to write and largely comprises my reflections on various challenges confronting Ghana’s health sector vis a vis my experiences in the United Kingdom.
This Health book seeks to proffer solutions to Ghana’s health system challenges and directly tackles the aged long problem of ‘no bed syndrome’ in Ghana.₵70.00 -
Banking Management and Operations
Banking books commonly focus on the management of the bank and its financial statement. Such books are specialized reading for students of bank management or administration.
This book, ‘Banking Management and Operations ‘, do not ‘teach’ banking; it rather elicits some of the weaknesses and challenges in banking management and practices that relate to their day-to-day transformation. It, therefore, suggests sacred considerations for added efficiency by tightening the loose screws in operations and management practices. It looks at the need for customer protection, satisfaction, and customer confidence which have become more crucial. This is critical in 21st-century business practices which sometimes assume that high fliers, profit rankers, spectacular achievers; or words, attitudes, and actions of Management and Personnel are conducted with honesty and goodness.
Let us remember that for every credibility gap, there is a gullibility filled with miscreants hovering around them.
The book provides simple professional tools to integrate specific functional thoughts in banking operations and management in one shell. It also forewarns practitioners, students, and consumers that banking business threats are like growing viruses in all forms, in the face of rising financial crime waves, cybercrime, money laundering and terrorist activities.
The two critical functions, management and banking operations have been selected to run through the book. They clearly identify with each chapter and show how their interplay can make things happen in order to meet strategic objectives or reasonably protect stakeholders.
The chapters cover a collection of banking concepts, relevant strategic management information requirements and related job functions that fit into bank specific enterprise risk management.
Clearly, identified and appropriate ICT application platforms products and services within banking legal framework and conventions are offered. The value propositions answer the question:
‘How do we protect customers’ monies and provide satisfying services to them.’
₵70.00 -
Voices of Ghana: Literary Contributions to the Ghana Broadcasting System, 1955-57 (Second Edition)
Ghana’s first radio programme of original literature, Singing Net, began in 1955 as part of the development of a national radio station in the years leading to independence in 1957. Its centralaim was to bring Ghanaian writers to the forefront of cultural programming as part of the Africanisation of radio in Ghana. It was a critical cultural expression of the radical changes that were unfolding across the colonial world. The programme successfully introduced listeners to a series of pioneering Ghanaian authors who would go on to become significant figures of Anglophone West African literature in the early postcolonial decades: Efua Sutherland, Frank Parkes, Amu Djoleto, Geormbeeyi Adali-Mortty, Albert Kayper-Mensah, Kwesi Brew, Cameron Duodu, J.H. Nketia and many others.
The anthology, Voices of Ghana (1958) is a collection of the poetry, short stories, play scripts and critical discussions that were aired on the Gold Coast (later Ghana) Broadcasting System (1954-1958).Both Singing Net and Voices of Ghana were edited by the BBC producer, Henry Swanzy.
The context of Ghana’s independence, the singularity of the anthology’s history, and the significance of many of the writers all contribute to the importance of this text. This second edition is a timely intervention into recent debates within postcolonial studies and world literature on the importance of broadcast culture in the dissemination of “new literatures” from the colonial world. It includes an unabridged version of the 1958 text, a new introduction and footnoted annotations,which draw on extensive research undertaken in Ghana and Britain. It will appeal to a general readership with an interest in Ghanaian literature, 1950s broadcast culture, the figure of Dr Kwame Nkrumah and the making of a national literature in the era of decolonisation, as well as engaging scholars. The new edition presents a deeply insightful and engaging history of Voices of Ghana and reintroduces the original works on the occasion of the anthology’s 60th anniversary.
Victoria Ellen Smith is a Lecturer in the Department of History, University of Ghana, Legon
₵75.00 -
Apples in A Seed: Unleashing the Unique
This book was birthed from the stirrings of one question concerning a newly born child – what if? Rosemond Sarpong Owens has spent more than a decade pondering this question. And, as is the story with humanity, some of us are born entitled while others hardly have claim to a name. What makes the difference is what this book is about. Using the seed as a metaphor for potential, the author underscores the art of living as well as the science of effort and reward. A history buff, she revisits the lives, struggles and triumphs of her favorite heroes, life changers who have impacted the world in their unique ways. One thing is guaranteed, when you read Apples in a Seed, it will change the way you look at your own life.
₵75.00 -
Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
₵75.00 -
A Memoir of a Pragmatic Ghanaian Diplomat
A Memoir of a Pragmatic Ghanaian Diplomat has fulfilled one of the author’s dreams since joining the Ministry of Foreign Affairs and Regional Integration, Accra, in October 1974.
The book gives brief historical analyses of the Ga Adangme ethnic group of Ghana and Ghana as a former colony under British rule, 1844-1957. It traces the author’s early years and schooling, his undergraduate and post-graduate studies at the University of Ghana, Legon (1982-86 & 1989-90), as well as his studies at the University of Sierra-Leone (IPAM), Freetown (1992) and the China Foreign Affairs University, Beijing (2010).
The book touches on the author’s diplomatic career in Japan, the Russian Federation, the Czech Republic, the Kingdom of Saudi Arabia and the Great Socialist Libyan Arab Jamahiriya, where he served in various capacities, the last position being Minister, in Tripoli. It also depicts the author’s private life as a Chorister and Member of the Ghana Red Cross Society.
The book further deals with the author’s assignments as Deputy Director of Passports, Deputy Director of State Protocol Office and his attachment to the office of His Excellency Alhaji Aliu Mahama (of blessed memory), former Vice-President of the Republic of Ghana. The book chronicles other duties the author performed at the Foreign Ministry, Accra, namely, in Administration, Finance and Accounts, Inspectorate and Audit, Americas, Europe, Africa & Regional Integration, International Organisations and Conferences, Information and Linguistics, as well as Middle East and Asia Bureaux.
The book reviews risks, uncertainties and pressures in the Diplomatic Service and how to deal with them. It chronicles the rights, responsibilities and obligations of Diplomats, as well as the essence of doing things befitting the status of Diplomats.
In the penultimate chapter, the author makes a proposal for the establishment of a Ministry of Foreign Affairs and Regional Integration Practical Training Institute in Acera to deal exclusively with practical diplomacy, diplomatic orientation and preparation of ambassadors-designate and officers for postings to Ghana Missions abroad, to ensure effectiveness, efficiency, professionalism and sense of curiosity in diplomatic assignments abroad and at home.
The author retired from the Ministry of Foreign Affairs and Regional Integration in February 2011, having worked for almost 36 years – his last post in Accra being Director of the Middle East and Asia Bureau of the Foreign Ministry.
The author was married to Mrs. Dorothy Nana Ama Allotey (of blessed memory) and has four children: David, Mavis, Deborah and Ruth. Mr. Allotey’s book, Ghana’s Foreign Policy in Comparison with That of Japan and Russia Since 1960 is a good textbook for students of International Relations and Diplomacy and all who desire to understand the intricate workings of foreign policy and their effects on our daily lives.
₵75.00 -
International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
-
- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
₵75.00 -
-
Leadership in Africa Redefined – Untold Stories
The story on leadership in Africa is not a good one. It is a story in which the key actors are often corrupt, authoritarian politicians. And yet, this is only one side of the story.
The untold story is that Africa is also home to leaders who are imaginative, adaptable, ethical, and empowering. These are leaders who are transforming the spaces they serve on this continent. They are redefining leadership in Africa.
The time has come where we need to stop defining our leadership by the worst of us. We need to learn from the best of us.
Taaka Awori’s Leadership in Africa Redefined offers concrete principles to guide the practice of this form of leadership. Using the stories and lessons from outstanding leaders on the continent, Taaka Awori illustrates the idea that your leadership reflects who you are as a person. Her hope is that this book will be an inspiration and a practical guide to support each reader in becoming the leader Africa needs and deserves.
₵75.00 -
I Speak of A Better Society
In this book, I Speak of a Better Society, I argued for a better society in Africa. A better society is coined as one where individuals therein could achieve their full potential. The African with the dream to be like anyone in Europe or North America. The African with a higher loyalty to truth, integrity, values, and good leadership. The African who needs a level-playing field to compete with the rest of the world. And, the African who has passion to change their world because the status-quo is wrong. In a better society, there is a fair play. In creating such society, additional values such as pragmatism, meritocracy, honesty, equity, and putting humanity topmost priority, count and matter.
The book advances my personal experiences, ideas, arguments, and opinions for creating a better society fair and just for all citizens in Africa. I argued that Africa is not poor and that we could create a better society for the indigenes therein, if we could have the right leadership in place and when we the citizens could change our attitudes as people.
₵75.00I Speak of A Better Society
₵75.00 -
Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Millionaire Writer
Takes us on a journey many have silently wished to gain guidance on.
Kobby Kyei
Blogger & PhilanthropistA notch into the world of rediscovery where creativity meets monetary value.
Ameyaw Debrah
Ghanaian Entertainment & Lifestyle BloggerRevelations are twined with actions.
Caleb Kudah
Broadcast JournalistProvides valuable insights toward growth.
Cwesi Oteng
International Gospel Musician & SongwriterTreasure trove of wisdom and inspiration for those who are passionate about writing.
Prince Akpah
Founder- Avance MediaArgues that all writers can benefit from the business side of their craft.
Esther Wepia Kopiah
Writer & Content Creator₵75.00Millionaire Writer
₵75.00 -
The Economist Style Guide: A Concise Guide for All Your Business Communications
An authoritative reference on clear, concise writing
Witty, concise, and enlightening, The Economist Style Guide is an authoritative resource for all your written communications. Based on the style guide used by the writers for the renowned international business journal acclaimed for its crisp, clear writing, this practical guide offers unerring guidance on grammar, usage, and style in business communications.
Providing sage advice on writing in general (“Use the language of everyday speech”; “Long paragraphs, like long sentences, confuse the reader”; “Don’t overdo the use of don’t, isn’t, can’t, won’t, etc.”), the Guide clarifies such perpetual questions as: compare with (emphasizes differences) and compare to (similarities) different — used with from, not to or than affect (to have an influence on) and effect (to accomplish).
There’s also invaluable information on international business terms and abbreviations, political and geographical facts, units of measurement, currencies, trade classifications, differences between American and British English, and much more.
In today’s high-speed business environment, the ability to communicate clearly, accurately, and concisely is essential to professional success. The Economist Style Guide has become the reference of choice for business people everywhere who need practical, authoritative advice on how to improve their written communications.
Developed from the style guide used by those who work for The Economist—the international business journal renowned for its writing excellence—this handy resource provides easily accessible answers to the numerous questions of usage, grammar, and style that frequently arise in the course of a business day.
Offering invaluable guidance on the principles of good writing, The Economist Style Guide defines commonly misused words and expressions, and explains the correct use of punctuation, abbreviations, capital letters, and more —all illustrated with an abundance of amusing examples.
As an aid to those engaged in international business, the Guide supplies a wealth of handy reference material on such areas as units of measurement, political and geographical terms, currencies, trade classifications, differences between American and British English, and much more.
Whether you are dashing off a quick e-mail message or preparing a formal report, The Economist Style Guide will help you hone your language skills and sharpen all your business communications. It is an indispensable aid to clarity and precision that will prove its value again and again as the reference book you’ll keep within reach whenever you write.
₵80.00 -
The Fear of Failure: An Autobiography
From Agomanya in the Eastern Region of Ghana, a 65 year old J. P. Adjimani narrates his life and how his fear of failure spurred him on instead of derailing him. In his autobiography, the biochemist unravels why he was never promoted to be a professor despite having a 28-year admirable career in Ghana’s premier university, University of Ghana.
₵80.00 -
How to Turn Your Talent into a Successful Career
Dreams only come alive when we are able to identify who we are and what we are able to do in bettering our lot. From the knowledge stock of a great industry colossus comes yet again another compelling book titled , “How To Turn Your Talent Into A Successful Career”. In a narrative that clearly seeks to inspire young minds on how to maximize their talents, the author sets the stage for individual talents to be utilized by recounting his personal life experiences. The carefully selected words are meant to be thought provoking and serve as a guide. With only six chapters, the language is simple and genuine. Reading should come with a price and that surely would be ‘growth’.
₵80.00