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The Villager: How Africans Consume Brands
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing?
He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.
In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.
₵165.00 -
A Luta Continua: In Search of a Better Tomorrow
A Luta Continua is a reflection of a revolutionary thinker with a pristine passion for people, his country and the African continent. Unconstrained by dogma, Yaw Nsarkoh draws wisdom from diverse thinkers and writers, crafting his own unique perspective that speaks to the hearts and minds of all who come into contact with the book. From navigating the intricate world of business to championing the power of purpose-driven ventures, Yaw shares his experiences and insights on achieving both profit and social good. Indeed, A Luta Contina! – Joel E. Nettey, Immediate Past President & Chairman (International Advertising Association – IAA); President, Old Achimotan Association (OAA); Chief Executive – The Ninani Group
Discover a thought-provoking exploration of Ghana and Africa’s development agenda and the challenges posed by the Neo-liberal quagmire in Yaw Nsarkoh’s A Luta Continua. Through a collection of speeches, social media posts, and book reviews, Nsarkoh delves into the complexities of economic growth, social progress, and political transformation on the African continent. With astute analysis and compelling arguments, this book offers a unique perspective on the opportunities and obstacles facing Africa in the 21st century. – Lola Shoyenin, Author and Publisher, Ouidah – Lagos
Yaw Nsarkoh is one lad who has definitely drenched himself in the wisdom: “Do yourself a favour and learn all you can and you will prosper’’ (Proverbs 19:8). In this wonderful gift of a book, Yaw writes with passion and a zeal unmatched, delving into all kinds of subjects provocatively and persuasively revealing a lot of insightful details. – Pamela Aba Turkson, Senior Professional Engineer
A Luta Continua is a compelling collection of insights from a deeply perceptive social commentator spanning education, politics, the arts, and neo-liberalism in Africa. Through profound reflections, Yaw Nsarkoh challenges prevailing norms and advocates for progressive change, urging readers to join the ongoing struggle for a brighter future. This thought-provoking book ignites dialogue and inspires action. It is bound to resonate with anyone who is passionate about Africa’s development trajectory. – Ken Ansah, COO, Multi Media Group
₵160.00 -
Someone Birthed Them Broken: Stories
In this startling collection of short fiction, Ama Asantewa Diaka creates a vibrant portrait of young Ghanaians’ today, captured in the experiences of characters whose lives bump against one other in friendship, passion, hope, and heartache. Men like Opoku Sr., not yet forty and struggling to keep his family’s cocoa business afloat after his father’s unexpected passing. Opoku strains under the burden of caring for his eight younger siblings and the child whose mother ran off. When his new girlfriend tells him she’s pregnant, he knows he has nothing left to give.
Years later, that girlfriend’s son, Opoku Jr., now faces his own troubles, including his girlfriend Boatemaa, who (correctly) suspects he is sneaking around, and Amoafoa, the woman he’s seeing on the side. And there is John, who confides to his crush Baaba about a surprising encounter with a male friend over a game of FIFA; Baaba, who falls into a whirlwind romance with her professor that ends in violence; and their friend Ayeley, who is learning to accept pleasure after being raised to believe it is sinful.
Diaka charts this constellation of interconnected lives in thirteen stories, exploring themes which run through the collection like a current: corruption and economic hardship, trauma and infidelity, shame, neglect, and the tribulations of the female body. In telling their stories, Diaka illuminates hope, freedom, and triumph that can be found in the everyday—the bonds between women, the joys of love and sex and art and dancing, the possibility of repair and redemption.
Renowned for her spoken word artistry, Ama Asantewa Diaka demonstrates her lyrical brilliance in this emotionally rich work that unveils profound truths about her country, its inhabitants, and the universality of human experience.
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Avenues by Train (Hardcover)
When seven-year-old Jedza witnesses a tragic incident involving a train and the death of his close boyhood friend in his hometown Miner’s Drift, he is convinced that his life is haunted. Now in his mid-20s, Jedza is a down-and-out electrician, moving to Harare in the hopes that he will escape the darkness and superstitions of the small town. But living in the shadowy restless atmosphere of the Avenues with its mysterious pools of water rising under musasa trees, he is tormented by the disappearance of his sister and their early encounters with ancestral spirits, the shapeshifting power of the njuzu and a vengeful ngozi. To move forward, he must stop running away and confront the trauma of his past.
An eclectic, experimental novel, Avenues by Train is a brash and confident debut by an exciting new voice.
₵160.00Avenues by Train (Hardcover)
₵160.00 -
Sànyà
She could either be the saviour of her people,
or the destroyer of their world.Sànyà always felt different. And everyone that knew her—the people in the village she grew up in, her beloved brother, Dada, her Aunt Abike, and even her parents before she was born—knew that there was something special about her, too. After an unspeakable tragedy causes her to leave home and grow up too soon, she is devastated to find that her incredible powers are linked to a future which she must fight, even at the cost of her very soul. She begins life anew, hoping that the dark prophesy would somehow rewrite itself. Soon, however, her carefully crafted life and identity becomes the catalyst for a deadly war that will tear her family apart, and doom everything she holds dear.
Oyin Olugbile’s masterful debut tells the story of dangerous love—lost, found, and lost again—all against the backdrop of a fantastical, enthralling empire that holds even the Òrìsà themselves spellbound.
₵160.00Sànyà
₵160.00 -
My Life in Law and Politics: Memoirs & Biography of B.J. da Rocha
This book chronicles the life of B.J. da Rocha as a lawyer and politician. B. J., as he was popularly known, was a legal luminary and politician extraordinaire. Born on May 16th 1927, he devoted the entire course of his professional life to entrenching the rule of law, development of legal education, and in the defence of human rights till his death on the 23rd of February 2010.
He was noted for forthrightness, integrity and principled stance on issues on the rule of law and national development.
He played various prominent roles in Law and Politics as a lawyer, director of legal education, law lecturer and first Chairman of the New Patriotic Party.
This account is related by B.J. himself in Part 1, followed by an Epilogue based on interviews B.J. conducted with Mr. Dei, a student of history, for his dissertation.
This book is an exciting read for students of political history in Ghana and is an insightful commentary on Ghana’s chequered political history.
“Here was a man, when comes such another” — Shakespeare, Julius Caesar
₵160.00 -
Failing To Win: Hard-Earned Lessons from a Purpose-Driven Startup
In 2009, Canadian entrepreneur Mike Quinn packed his backpack and moved to Lusaka, Zambia on a mission to find African entrepreneurs building scalable, high-impact businesses. There he stumbled across two South African brothers who had founded a business to help unbanked smallholder farmers receive mobile payments in a market where cash was king. After convincing his retired parents to mortgage their house and lend him $100,000, Mike joined as a co-founder of Zoona and became CEO for nine of the next ten years.
With his partners, Mike built a network of more than 3,000 entrepreneur agents across Zambia and Malawi that enabled millions of unbanked consumers to send and receive $2.5-billion in money transfers and remittances. Headquartered in Cape Town, South Africa, Zoona raised over $35-million of venture investment and operated on the leading edge of Africa’s emerging fintech ecosystem.
Mike’s remarkable story gives a rare and honest glimpse into the workings of a pioneering African startup through the lens of a purpose-driven entrepreneur who went “all in”. Zoona faced tremendous adversity along the way: currency crises, investment round collapses, ruthless pushback from the major mobile network operators, and a continuous internal struggle to discover and execute a growth strategy that matched the company’s billion-dollar ambition. It was by failing to win that Mike learned what entrepreneurship is all about, and it was what motivated him to double down and try again.
“This raw, honest account is a must-read for anyone thinking about starting a company and for every entrepreneur who feels alone in the journey.” — Elizabeth Yin, Co-Founder & General Partner of Hustle Fund
“Startups are hard. Most people understand this. However, most people don’t understand why. Mike’s story is a rare glimpse into how challenges present themselves — and ultimately how to overcome.” — Matt Flannery, Co-Founder of Kiva & Branch
“In a rare look behind the scenes, Mike shares a vivid picture of the other side of leadership we don’t talk about enough. As he aptly describes ‘founding, failing and winning’, this book highlights the risk of taking that all-important first step, embracing failure and ensuring you learn the transformative lessons critical to success as an entrepreneurial leader.” — Fred Swaniker, Founder of African Leadership Group
“This story is a gift for entrepreneurs and indeed anyone wanting to learn about the first generation of African fintechs that paved the way for future companies to thrive.” — Katlego Maphai, Co-Founder & CEO of Yoco
“Mike’s humility, resilience and depth of knowledge of how to build a pan-African business are unique, and his testimony of experience is an important short history of the fintech boom on the continent.” — Elizabeth Rossiello, Founder & CEO of AZA
“Failing To Win is a captivating account of an incredibly talented and unusually forthright entrepreneur who built an ambitious purpose-led company that started in Zambia. At Oxford I have taught the Zoona case study to countless MBA students to show how fundamental principles of entrepreneurship can be meaningfully applied in a novel context. It just takes courageous and smart individuals who are not afraid of failing (in order) to win.” — Thomas Hellmann, DP World Professor of Entrepreneurship & Innovation at Oxford’s Saïd Business School
“Innovation has gone global, and is transforming people’s lives around the world. But startups are risky. Sometimes they scale and sometimes they fail. In Failing To Win, Mike shares insightful lessons from his journey at Zoona about what it takes to operate with integrity, impact and inspiration in the new Frontier of Innovation.” — Alex Lazarow, Author of Out-Innovate: How global entrepreneurs – from Delhi to Detroit – are rewriting the rules of Silicon Valley
₵145.00 – ₵160.00Failing To Win: Hard-Earned Lessons from a Purpose-Driven Startup
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Oxford Street, Accra: City Life and the Itineraries of Transnationalism
In Oxford Street, Accra, Ato Quayson analyzes the dynamics of Ghana’s capital city through a focus on Oxford Street, part of Accra’s most vibrant and globalized commercial district. He traces the city’s evolution from its settlement in the mid-seventeenth century to the present day. He combines his impressions of the sights, sounds, interactions, and distribution of space with broader dynamics, including the histories of colonial and postcolonial town planning and the marks of transnationalism evident in Accra’s salsa scene, gym culture, and commercial billboards.
Quayson finds that the various planning systems that have shaped the city—and had their stratifying effects intensified by the IMF-mandated structural adjustment programs of the late 1980s—prepared the way for the early-1990s transformation of a largely residential neighborhood into a kinetic shopping district. With an intense commercialism overlying, or coexisting with, stark economic inequalities, Oxford Street is a microcosm of historical and urban processes that have made Accra the variegated and contradictory metropolis that it is today.
“Oxford Street, Accra offers a fresh portrait of a rising African metropolis by one of the most original and skilled critics of the African condition. Deeply researched and packed with detail and bold in scope and analysis, Oxford Street, Accra is a unique addition to the growing body of work on contemporary African Urbanism. This extraordinary book shows the extent to which the future of urban theory might well lie in the global South.” – Achille Mbembe, author of Critique de la raison négre.
KEY SELLING POINTS:
- Oxford Street, Accra is a must-buy as an invaluable companion and compass for both newcomers and returning visitors to Accra.
- Oxford Street, Accra was chosen as one of the ‘UK Guardian’s 10 Best City Books of the World in 2014.’
- Oxford Street, Accra was also the Co-Winner of ‘The Urban History Association’s Top Award in the International Category For Books Published About World Cities in 2013 – 2014.’
- Oxford Street, Accra contains an encyclopedic knowledge of the City of Accra, tracing the city’s evolution from its settlement in the mid-seventeenth century to the present day.
- The book offers a microcosm of historical and urban knowledge of the making of the city that have transformed Accra into the sophisticated metropolis that is it today.
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From the Hut to Oxford: The Autobiography of the Most Reverend Peter Kwasi Sarpong (Hardcover)
From the Hut to Oxford clearly shows the huge impact that Archbishop Sarpong has made during his priestly and episcopal minstry, spanning forty-nine years from 1959 to 2008. His impact has been on the Catholic Church in Ghana, education, culture and religion. The relative understanding, harmony and cooperation among the religious bodies in the country – between the Catholic and non-Catholic Christians, between followers of Islam and Christians, etc. – can be attributed in no small measure to his unflagging endeavours in ecumenism and inter-religious dialogue. Happily, his effort in this regard. Happily, his effort in this regard has been universally acknowledged. In a world racked by religious bigotry, dissension and mayhem, he deserves more than a pat on the back. — Most Rev. Matthias Kobina Nketsiah, Emeritus Archbishop of Cape Coast
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1947-1957: The Story of Ghana’s Independence
“I never realized what a prolonged battle I would have with the politicians, chiefs and people of the Gold Coast in order to give them the independence for which they have been clamouring all these years. Now they are going to have it whether they like it or not” – Sir Charles Arden-Clarke (Governor of the Gold Coast, 1949-1957)
What would have influenced the above statement by the last Governor of the Gold Coast, which reveals the complicated, frustrating and tortuous trajectory of the last decade in the struggle for Ghana’s independence? This book, 1947-1957: The Story of Ghana’s Independence, not only answers this question but critically examines the roots of the nationalist movement and the role plays by several individuals, including Arden-Clarke himself and the various political organizations that led to the independence of the Gold Coast from British rule on March 6, 1957.
₵160.00 -
Fisheries Regulations, 2010 (L.I. 1968)
Fisheries Regulations 2010 (L.I. 1968)
₵157.50 -
Companies Act, 1963 – With Amendments Act 920 (Act 179)
Companies Act, 1963 – With Amendments Act 920 (Act 179)
₵156.00 -
Book Set: The Judacan Adventures (Books 1 – 6)
Popular amongst upper primary pupils, The Judacan Adventures Bookset detail the adventures of Nagela in a hitherto unknown world of boarding school at St Jude’s Academy, having been bundled to a new school in a new environment. Can she survive?
Titles in this collection (6)
Freshers’ Welcome
Justify Your Inclusion
Miss Fresher
Shadows of the Term
Back to School
Taking A Stand₵156.00₵174.00Book Set: The Judacan Adventures (Books 1 – 6)
₵156.00₵174.00 -
Our Ancestories Bookset: Idia of the Benin Kingdom, Njinga of Ndongo and Matamba Plus Coloring & Activity Books (4 books)
Age Range: 4 – 12 years
- Children’s Africana Book Awards (CABA) – 2021 Winner – Best Books for Young Children
- Wishing Shelf Book Award – 2020 Finalist
- Kidsshelf Book Cover Award -2020 Winner
- Eric Hoffer Award – Honourable Mention (Children’s Category) First Horizon Finalist Grand Prize Short List
The complete set of the Our Ancestories books. Our picture books as well as accompanying workbooks on Queen Idia and Njinga. These are stories of hope and courage that show every young girl is capable of greatness.
There is a deep divide between the truth of African history and the common understanding of it. Our Ancestories Bookset helps to bridge this gap through various means including stories about two African female leaders and accompanying activity and colouring books.
This set includes:
Idia of the Benin Kingdom (Our Ancestories)
Njinga of Ndongo and Matamba (Our Ancestories)
Idia of the Benin Kingdom: Coloring and Activity Book (Our Ancestories)
Njinga of Ndongo and Matamba: Coloring and Activity Book (Our Ancestories)
Our Ancestories’ vision is to nudge the world towards a point where:
- There is an avid learning culture for African history.
- People of African descent are at least as exposed to African history as we are to Western history.
- Africans look more to our history as we pave a way for the future.
- Legends that make up African history are mainstream and are introduced to children across the globe.
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Ghana: An African Portrait Revisited (Photo Book, Hardcover)
Ghana: An African Portrait by the American photographer Paul Strand was published in 1963 at the request of Kwame Nkrumah. It became a classic but is now out of print. Over 40 years after that landmark work, and coinciding with the 50th anniversary celebrations of Ghana’s independence, the country is documented again as it enters the 21st century.
With more than 150 photographs, this book presents Ghana at a historic moment in time remembering its past and tradition, while looking ahead to a bright future. Six photographers with six points of view of working present a unique portrait of the country, through these photographs. From Accra to Bolatanga, and Elmina to Aflao, these are images of a country that is changing yet still retains much of its traditional character.
There are photographs of bead makers, wood carvers, kente weavers and coffin makers; and of Ghana’s unique fishing industry, its historic slave forts, outdoor markets, and the diverse religious community. And at the same time, a country poised to compete in world markets is seen through Accra’s rising skyline buildings and Tema’s modern port facilities. Abena Busia’s essay provides a capsule history of the country.
₵155.00