Sales 101: What Everyone Should Know About Sales

Petra Aba Asamoah is a consummate salesperson. She has the rare distinction of having transitioned successfully from a frontline sales role, through the middle belt of supervision to the executive level of strategy in sales, marketing and commercial operations.

She has held top management positions in the airline, media and manufacturing industries. She teaches marketing on a part-time basis and has worked as an adjunct lecturer at Ashesi University and Simon Page College of Marketing in Ghana.

She is a chartered marketer by profession with a Chartered Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. She holds an MPhil in Marketing from the University of Ghana Business School and a first degree in Political Science with Philosophy also from the University of Ghana.

Petra started Sales 101 as a thought leadership initiative in Ghana in 2015 to provide practical learning support to entry-level sales practitioners and professionals across functions. She believes that selling is a critical skill for business success.

Sales 101 – What Everyone Should Know About Sales is her debut book as an author.