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The Einstellung Effect
We become unable to consider other solutions when we think we already have one that works, even though it may not be accurate or optimal. It leaves us cognitively incapable of differentiating previous experiences with the current problem. So we may solve a problem but we don’t actually INNOVATE.
Einstelung is a German word that translates to setting, mindset, or attitude. The brain attempts to work efficiently by referring to past solutions without giving the current problem much thought. It’s stuck in a mindset. We apply previous methods to a seemingly similar problem instead of evaluating the problem on its own terms. This effect presents itself across various disciplines and skill levels. Whether we know it or not, we all experience it.
This book explores INNOVATION like never before.
₵50.00The Einstellung Effect
₵50.00 -
Monetizing Your Creativity and Innovation: An Introduction to Intellectual Property
This book seeks to contribute to knowledge on Intellectual Property Rights among the youth with the aim of promoting creativity and innovation while providing information on the available modes of monetizing their creativity and innovation.
It introduces the otherwise unfriendly subject of intellectual property rights by using the very popular Ghanaian fictional trickster and god of all knowledge, Kwaku Ananse (as sometimes referred to as Anansi) in a conversational dialogue to help the reader explore the concept of intellectual property and its relevance to innovation; how to generate intellectual property; how individuals or businesses can protect their intellectual property, monetize and commercialize it; as well as, enforce their rights in the most practical way possible.
₵100.00