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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
The GIMPA Story: Transforming a Public Service Training School into a Self-Financing University of Leadership, Management, and Administration in Ghana
Driven by the passion of his vision agenda for the cause of his appointment as Director-General of the Ghana Institute of Management and Public Administration, GIMPA, from 1st January 2000 to December 2008, Stephen Adei (now Professor Emeritus), the first Rector of GIMPA, set out to do the seemingly impossible in the rough terrain of a predominantly patrimonial and static Ghanaian society.
With the encouragement of his first Council and despite fierce resistance to his vision and tenure from intransigent and powerful forces from within the Institute, a section of the media and political bigwigs, Stephen championed his vision cause with the unalloyed support of a loyal few from GIMPA, and importantly, with the support of his dear wife, and friend, Mrs. Georgina Adei, his steadfast faith in the Lord Jesus, the Bible-centered values and principles.
From January 2000 to December 2008, Stephen with his team chalked an enviable vision of success in transforming a public service training institution into a self-financing public university and a centre of excellence in leadership, management, and administration in Ghana.
In this revealing book, he evokes memories of that hard road to vision success, imparts valuable leadership lessons, and, importantly, shares this experience as “a testimony of what the Lord Jesus Christ…can do with His feeble servants.”
₵250.00 -
Igba-Boi: Repositioning the Igbo Apprenticeship System (Hardcover)
Igba-boi: Repositioning the Igbo Apprenticeship System highlights the entrepreneurial exploits of the Igbos of south-eastern Nigeria. Despite the globalisation-accentuated influence of western business culture, the Igbos have sustained their indigenous business system undergirded by an ingenious apprenticeship system, Igba-boi.
This apprenticeship system has existed in the Igboland for decades as an important heritage, embedded in cultural norms and values passed down for generations. The authors argue that the unique framework and rules of operation of this viable socioeconomic empowerment model will, if well-positioned, make significant contributions to the advancement of the boi/Nwa-boi (apprentice), the Oga (Master), the community (Ndi-Igbo) and the achievement of the country’s overall developmental goals.
Case studies of prominent and successful Igbo people in business feature in the book to illuminate our understanding of the system:
• President and Chairman, Coscharis Group – Application of Design Thinking to Igba-boi Business Model leading to extraordinary business success
• Chairman, E. Sunny Vespa International – Disruption of Motorcycle Engine Technology, key lessons and success story
• Chairman and Chief Executive, Chisco Group – Building an Empire on Integrity & Authenticity
• Chairman, Legacy Motors – Apprenticeship, Ndi-Igbos and ASPAMDA Market, Lagos
A timely, easy-to-read, valuable resource and reference text for scholars, practitioners and regulators interested in institutionalising a sustainable business model in Africa based on a tested indigenous apprenticeship system.
₵165.00 -
A Developing Country’s Health System Challenges: Addressing Ghana’s ‘NO BED SYNDROME’
I am a Ghanaian trained doctor currently working in the United Kingdom’s National Health Service. My experience as a health service provider, medical practitioner in the private and public health sectors, and as a patient in Ghana has exposed me to various challenges faced in health care provision in a developing country like Ghana.
There have been high-profile cases of patients losing their lives because they haven’t been able to get emergency beds in Ghana. This phenomenon in Ghana has been called the ‘no bed syndrome.
Developing countries have more challenges with health financing, human resources, health infrastructure, information technology, emergency systems, public health, and patient empowerment.This Healthcare management and leadership book has taken four years to write and largely comprises my reflections on various challenges confronting Ghana’s health sector vis a vis my experiences in the United Kingdom.
This Health book seeks to proffer solutions to Ghana’s health system challenges and directly tackles the aged long problem of ‘no bed syndrome’ in Ghana.₵70.00 -
Intermediate Algebra (10th Edition)
The Bittinger System for Success—Make it Work for You!
Building on its reputation for accurate content and a unified system of instruction, the Tenth Edition of the Bittinger paperback series integrates success-building study tools, innovative pedagogy, and a comprehensive instructional support package with time-tested teaching techniques.
₵75.00 -
Complex Variables with Applications (3rd edition)
The third edition of this unique text remains accessible to students of engineering, physics and applied mathematics with varying mathematical backgrounds. Designed for a one or two-semester course in complex analysis, there is optional review material on elementary calculus.
- Thorough coverage of applications and motivation of theory.
- Accessible text with strong engineering applications.
- A comprehensive solutions manual is available for professors, containing worked-out solutions to every problem in the book.
₵75.00 -
Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
₵75.00 -
Management Projects: Design, Research, And Presentation
The purpose of this book is to help undergraduate and postgraduate students of business management and business-related professional qualifications with their research projects. Information is given on: the nature and purpose of projects – what a project is, and how to do it; research methodology – how to discover new knowledge and how to test it for reliability; classic examples of management research; and reporting the research – how to present the findings to clients so as to prompt them to take the desired actions.
₵30.00