Kuenyehia on Entrepreneurship: A Textbook on Ghanaian Entrepreneurship with Real Life Success Stories
Kuenyehia on Entrepreneurship is a ground-breaking resource for students of Entrepreneurship, focusing on local content from Ghana, one of the World’s fastest growing economies.
Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google.
The book Growing the small Ghanaian Informal and Small Businesses attempts to explain in a single publication the advantages that Ghana stands to gain if the huge informal sector businesses are given proper recognition and support in Government policy initiatives. The informal sector businesses currently employ over 80% of the economically active working population and appear not to be operating under any coordinated policy framework.
The best way to plan for the future is to know as much as possible about the past. This book offers an inside look at Africa’s development journey across five decades, told through the eyes of someone who made the same trip. It is a personal account of some landmark people, policies, and institutions that have shaped Africa’s postcolonial history—and will continue to shape its future.