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International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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A Memoir of a Pragmatic Ghanaian Diplomat
A Memoir of a Pragmatic Ghanaian Diplomat has fulfilled one of the author’s dreams since joining the Ministry of Foreign Affairs and Regional Integration, Accra, in October 1974.
The book gives brief historical analyses of the Ga Adangme ethnic group of Ghana and Ghana as a former colony under British rule, 1844-1957. It traces the author’s early years and schooling, his undergraduate and post-graduate studies at the University of Ghana, Legon (1982-86 & 1989-90), as well as his studies at the University of Sierra-Leone (IPAM), Freetown (1992) and the China Foreign Affairs University, Beijing (2010).
The book touches on the author’s diplomatic career in Japan, the Russian Federation, the Czech Republic, the Kingdom of Saudi Arabia and the Great Socialist Libyan Arab Jamahiriya, where he served in various capacities, the last position being Minister, in Tripoli. It also depicts the author’s private life as a Chorister and Member of the Ghana Red Cross Society.
The book further deals with the author’s assignments as Deputy Director of Passports, Deputy Director of State Protocol Office and his attachment to the office of His Excellency Alhaji Aliu Mahama (of blessed memory), former Vice-President of the Republic of Ghana. The book chronicles other duties the author performed at the Foreign Ministry, Accra, namely, in Administration, Finance and Accounts, Inspectorate and Audit, Americas, Europe, Africa & Regional Integration, International Organisations and Conferences, Information and Linguistics, as well as Middle East and Asia Bureaux.
The book reviews risks, uncertainties and pressures in the Diplomatic Service and how to deal with them. It chronicles the rights, responsibilities and obligations of Diplomats, as well as the essence of doing things befitting the status of Diplomats.
In the penultimate chapter, the author makes a proposal for the establishment of a Ministry of Foreign Affairs and Regional Integration Practical Training Institute in Acera to deal exclusively with practical diplomacy, diplomatic orientation and preparation of ambassadors-designate and officers for postings to Ghana Missions abroad, to ensure effectiveness, efficiency, professionalism and sense of curiosity in diplomatic assignments abroad and at home.
The author retired from the Ministry of Foreign Affairs and Regional Integration in February 2011, having worked for almost 36 years – his last post in Accra being Director of the Middle East and Asia Bureau of the Foreign Ministry.
The author was married to Mrs. Dorothy Nana Ama Allotey (of blessed memory) and has four children: David, Mavis, Deborah and Ruth. Mr. Allotey’s book, Ghana’s Foreign Policy in Comparison with That of Japan and Russia Since 1960 is a good textbook for students of International Relations and Diplomacy and all who desire to understand the intricate workings of foreign policy and their effects on our daily lives.
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Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
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Apples in A Seed: Unleashing the Unique
This book was birthed from the stirrings of one question concerning a newly born child – what if? Rosemond Sarpong Owens has spent more than a decade pondering this question. And, as is the story with humanity, some of us are born entitled while others hardly have claim to a name. What makes the difference is what this book is about. Using the seed as a metaphor for potential, the author underscores the art of living as well as the science of effort and reward. A history buff, she revisits the lives, struggles and triumphs of her favorite heroes, life changers who have impacted the world in their unique ways. One thing is guaranteed, when you read Apples in a Seed, it will change the way you look at your own life.
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Understanding Management in Living
An in-depth and comprehensive material which covers all aspects of the Senior High School syllabus for the Management in Living programme. This book is recommended for the teaching and learning of Management in Living in Senior High Schools (SHS), Technical/ Vocational Institutes and Colleges of Education by GES.
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Management and Cost Accounting (Fourth Edition)
This book contains:
- Extensive new material on corporate strategy, performance evaluation, corporate governance and the network economy.
- Many new unique examples of management accounting in real-world action.
- Revamped references at the end of each chapter to reflect new literature and the latest thinking.
- Richly illustrated with a striking full colour text design and photographs to further engage the reader, reinforcing the practical relevance of issues discussed.
- In-depth unique European and Harvard Business School case studies. A mix of new and classic real-world cases that pull together themes and offer a broader perspective of how management accounting can be applied in a range of different contexts.
- Extensive assessment material, including questions taken from past professional papers, allows students to consolidate learning and practise their exam technique. Questions are available for every chapter and are classified according to level of difficulty.
- Concepts in Action and Surveys of Company Practice boxes allow students to appreciate how accounting techniques are put into practice by managers in the business environment.
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Banking Management and Operations
Banking books commonly focus on the management of the bank and its financial statement. Such books are specialized reading for students of bank management or administration.
This book, ‘Banking Management and Operations ‘, do not ‘teach’ banking; it rather elicits some of the weaknesses and challenges in banking management and practices that relate to their day-to-day transformation. It, therefore, suggests sacred considerations for added efficiency by tightening the loose screws in operations and management practices. It looks at the need for customer protection, satisfaction, and customer confidence which have become more crucial. This is critical in 21st-century business practices which sometimes assume that high fliers, profit rankers, spectacular achievers; or words, attitudes, and actions of Management and Personnel are conducted with honesty and goodness.
Let us remember that for every credibility gap, there is a gullibility filled with miscreants hovering around them.
The book provides simple professional tools to integrate specific functional thoughts in banking operations and management in one shell. It also forewarns practitioners, students, and consumers that banking business threats are like growing viruses in all forms, in the face of rising financial crime waves, cybercrime, money laundering and terrorist activities.
The two critical functions, management and banking operations have been selected to run through the book. They clearly identify with each chapter and show how their interplay can make things happen in order to meet strategic objectives or reasonably protect stakeholders.
The chapters cover a collection of banking concepts, relevant strategic management information requirements and related job functions that fit into bank specific enterprise risk management.
Clearly, identified and appropriate ICT application platforms products and services within banking legal framework and conventions are offered. The value propositions answer the question:
‘How do we protect customers’ monies and provide satisfying services to them.’
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Wisdom Coated, IOTA Quoted
Are you in search of sound biblical wisdom to prop you up, guide and motivate you to excel in your domain?
Then again, do you feel like giving up, as a Christian professional, in your business because of the challenges of the times and are in need of a word in season to sustain you?
Wisdom Coated, IOTA Quoted Moti-Devotional offers you a month-long daily dose of wisdom quotes designed to fan the flame of intimacy in your walk with God and concurrently furnish you with a tone of motivation to inspire you to greater heights in your field of work.
You will be encouraged by these inspired quotes to push through and be among the best in your industry.
₵70.00Wisdom Coated, IOTA Quoted
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How To Use Crowdfunding (How To: Academy Book 8)
Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product.
How to Use Crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.
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Achieving The Phenomenal In Africa
“Princewill Omorogiuwa is a timely messenger to a new generation of Africans. His Argument in this work is profound in its simplicity, and refreshing in its clarity.” — Bernard Avle, Radio/TV Host, Citi Media, Ghana
In this erudite and immensely thought-provoking work, Achieving The Phenomenal In Africa, the Author, Princewill Osaro Omorogiuwa, assembles an invaluable distillation of substance that coheres into a revolutionary classic that would change the way you think, feel and act about the unpredictable, harsh terrains of Africa.
Through real-life experiences and engaging writing, the author posits that Africa, a harshly competitive environment, is brimming with untapped potential, ripe with critical problems and opportunities, best solved and seized by people who think elevated, can handle complexity, adapt quickly and possess unique perspectives.
This eloquent work gets to the heart of the deepest aspirations of the human heart, to be financially free and successful; showing you how to guarantee your own success in any endeavour.
This book brims with brilliant practices for making the success game not only achievable but phenomenally achievable in Africa.
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Rewards: An Autobiography
Prof. Marian Ewurama Addy was a Professor of Biochemistry. In January 2008 she was appointed President of the Anglican University College of Technology, then a newly launched private initiative for higher technical education in Ghana. Professor Addy’s interest and extension activities were in bridging the gap between scientific and indigenous knowledge and in the popularisation of science.
In her autobiography Ewurama Addy takes us through the various stages of her life, culminating in her rise up the academic ladder and an affirmation of her Christian faith.
Professor Mariama Ewurama Addy, the popular host of the Science and Maths quiz died at age 72 in 2014. Prof. Addy was the first woman professor of Science from the University of Ghana. She was also a resource person for science education programs in the country.
As the Quiz Mistress of a national weekly science and mathematics quiz program on television, she contributed immensely to science education by making the subject interesting to Ghanaians of all ages. It is believed that her quiz mistress role inspired many female students to study science.
₵65.00Rewards: An Autobiography
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My Time My Nation: The Autobiography of Prof. George Benneh
Professor Benneh’s life story reflects the promise of the country he serves so faithfully. It captures the anticipation of the pre-independence years, the disillusionment of the forays into military rule, and the integrity of the return to civilian rule with many painful lessons learnt. Indeed, as he recalls his early years with his father on the campaign trail, he presents the mixture of excitement, superstition, and euphoria as the Gold Coast transitions into an independent country ad later the Republic of Ghana.
The author narrates his years of preparation with an impressive roll of mentors and acquaintances—Mr. Gbeho, Professor Steele, Professor Manshard. K.A. Busia, J.B. Danquah, Krobo Edusei, K.A. Gbedemah, Otumfuor Osei Tutu II, Osagyefo Dr. Kwame Nkrumah.
Through out the autobiography the reader is conscious that the astute politician is also an astute scholar—lecturer, researcher, administrator. As he brings his analytical acumen to his performance of his responsibilities as Head of Department, Pro Vice-Chancellor and, finally, Vice Chancellor, Professor Benneh demonstrates a unique ability to move seamlessly between two worlds often considered incompatible.
The autobiography provides a vivid account of an enviable range of experiences from the author’s childhood in Brong-Ahafo region, through conferences in some of the most exotic locations in the world. Yet, he always remains the family man, devoted to his covenant wife, children, grandchildren, wider family and the abiding reliance and trust in his Maker. The autobiography ends with the octogenarian’s tribute to his late father who was his first and best mentor and inspired him reach beyond the sky.
Professor Benneh presents a career that few can equal and recounts his successes as well as his shortcomings with candour and great courage.
The history of a great nation is presented by an insider — that could be enough incentive to read this book. Always more than a historical account, the reader sees the life of a great man who continues, even in adversity, to write a story that will inspire people of all ages, political ties and religious faiths.
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Kofi Chokosi Speaks: From Archaeology to Zoology (1985-2015)
This book provides all connoisseurs of Social Literature with a delightful array of bite-sized vignettes of man as a social animal. Kofi Chokosi’s extensive travels as a soldier have provided us with various perspectives of the enthralling human condition, whether in the military Cantonment of Burma Camp, Ghana, the hot steamy jungles of Cambodia or the lush green meadows of Southern England…next time you buy the Daily Graphic, look out for the musing of Kofi Chokosi – soldier, scholar, teacher and writer.
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Retirement Musings
This collection of articles in the author’s personality captured in writing. They show his versatility and depth. General Frimpong’s writing is a model for writing crisp, straight-to-the-opinion pieces for mass circulation newspapers. But that doesn’t mean the pieces are dry. On the contrary, they shine with his sense of humour while retaining the discipline of word economy and sweet crunchy sentences.
It is especially telling that the General studied and taught at the Department of Philosophy at the University of Ghana, Legon. No subject is off limit and all thoughts are allowed! So, he discusses football, discipline, Kofi Annan, history and airplanes in this breathless book which reads like a single narrative, even though it is a collection of stories.
₵60.00Retirement Musings
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How to Turn Your Talent into a Successful Career
Dreams only come alive when we are able to identify who we are and what we are able to do in bettering our lot. From the knowledge stock of a great industry colossus comes yet again another compelling book titled , “How To Turn Your Talent Into A Successful Career”. In a narrative that clearly seeks to inspire young minds on how to maximize their talents, the author sets the stage for individual talents to be utilized by recounting his personal life experiences. The carefully selected words are meant to be thought provoking and serve as a guide. With only six chapters, the language is simple and genuine. Reading should come with a price and that surely would be ‘growth’.
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