Alex Banful is a seasoned marketing professional with over forty years of experience in Ghana and across Africa. His expertise spans several industries, including FMCG, Computers, Consulting, and Public Health, and functions, including behaviour change communication. He has a proven track record over three decades of social marketing design and implementing blockbuster social behavior change programmes within the health sector in Ghana, including the very successful national campaigns for HIV/Aids – “Stop Aids Love Life” and Family Planning – “It’s your life, it’s your choice”. His work helped to curb the HIV menace in Ghana and made contraceptives for population management a part of normal society presence.
Alex has also mentored several businesspeople and entrepreneurs over the years, and together with his combined experience leading GSMF International, has observed much about the social environment for entrepreneurship development in Ghana. As a firm proponent of entrepreneurship and the private sector as a sustainable engine for growth and employment, he has now turned his attention to changing the local environment and is committed to incept a change in the social narrative and perception of young, educated Ghanaians being motivated to both work for themselves. Indeed, this paradigm shift is important if we are to create avenues for employment for an ever-growing workforce.
Alex was born in 1955, studied at Accra Academy, and received a Bachelor of Arts in Political Science (1977) from the University of Ghana and an Executive Master’s in Governance and Leadership from GIMPA Graduate School Greenhill (2003). He holds full membership of the Chartered Institute of Marketing Ghana.