The Row Bags: Your Questions Answered
These are the questions that are asked most about the row bags, answered with only what can be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Anything that is reported yet unconfirmed is marked as such rather than quietly rounded up into fact. Any number sourced from a resale report is observed market behaviour, not investment advice. Bags only, here: ready-to-wear and footwear fall outside this piece. Claims that circulate widely but cannot be checked have been left out.
Who founded The Row, and where are its bags made?
The Row was started in 2006 by Mary-Kate and Ashley Olsen and is run from New York City. The design studio has been in Tribeca since 2012, alongside a Paris office opened in 2011 and a London office in 2019. Savile Row in London supplies the name. Production is in Italy, and Made in Italy is stated on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Its own stores trade in Los Angeles, New York, London, Paris and Amagansett.
Why is there no logo on the bags?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Silhouette, proportion and construction carry the identification instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. The metalwork is palladium-plated in a matte or brushed finish, giving weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of the row bag sale these bags from across a street, which for many buyers is the point.
What does a The Row bag cost?
There is no official price list, since the brand publishes none, so every figure here is an observed 2026 market price. The floor was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. Three bands map the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Material shifts the price more than size does. On the same silhouette, suede is consistently dearer than calfskin. Treat the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Price band | 2026 observed range | Models in this band |
|---|---|---|
| Opening | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid tier | $1,550 to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Upper band | $3,600–$6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux actually been discontinued?
No one outside the company knows, and the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. The discontinuation has been reported widely, though the brand has never officially confirmed it. The two claims are not the same thing, and any article collapsing them goes beyond the evidence. The original now trades on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. It remains unresolved, and should not be treated as settled.
Margaux or Soft Margaux, what actually changes?
Calling it a rename is wrong: the Soft Margaux is a reworking. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 keeps the same construction, measuring 12 x 9 x 7.5 inches with two card slots and a zip pocket. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Observed at $4,900, the Margaux Shoulder 12 is a separate shape, distinguished by a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The number is the bag’s width in inches, not a size tier or a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison unusually easy, because two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is carried by a major retailer at approximately 17 x 12 x 9 inches, although the price is not verified. When a name carries N/S or E/W instead, that describes orientation rather than dimension. Learning both conventions tells you most of what you need before handling the bag.
How can you tell a real The Row bag from a fake?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. In its place, authentication is physical. Expect stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 survive photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Brushed or matte hardware and a precise action on closing
- A silhouette that stays put with nothing inside
Do The Row bags keep their value?
On observed market behaviour they have, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. Canvas, nylon, sisal and seasonal colours sell down, so the retention belongs to black and neutral calfskin rather than the line as a whole.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet stocks off-price and archive stock, and discontinued styles often surface there. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. They also turn up on Poshmark, eBay and Mercari, though sources flag the first two as higher counterfeit risk. A warning for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How do you care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain should be avoided throughout, and storage means the dust bag, lightly stuffed so the shape holds. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, found mostly in linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.
