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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
The Choice She Made
What choice does one make when faced with the reality of a dark painful tomorrow and respite comes only by accepting a stigma for life?This is the first of a 3 part story of love and the pain it brings and the choices therein.₵60.00The Choice She Made
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Black and Bold Queens: Women in Ghana’s History
Available from 9th April, 2023
Age Range: 8 – 15 years
Meet brave and bold women from Ghana who changed the world. The stories of these sixteen powerful women will inspire and uplift you.
₵135.00 -
Investigative Journalism in Africa: A Practical Manual
“Few African investigative journalists I know are as invested in principled investigative journalism as Manasseh Azure Awuni. That trait has always come through in his exhaustive, impactful stories (some of which have featured in GIJN’s monthly and annual picks of top investigative stories from Africa). It is also abundantly evident in his new book, Investigative Journalism in Africa: A Practical Manual. In his own distinct, matter-of-fact style, Manasseh crafts a book that borrows from his own experiences to map a path for journalists who want to follow in his footsteps or learn from his unique experiences. By doing so, Manasseh has laid a crucial brick towards building African literature on investigative journalism on the continent. Most of the watchdog journalism study materials available in Africa come from the West. Manasseh’s effort is a commendable and timely step in the right direction, which I hope other investigative journalists across Africa can aspire to emulate.” − Benon Herbert Oluka, Africa Editor of Global Investigative Journalism Network (GIJN)
“Manasseh Azure Awuni makes investigative journalism so practical in this manual. He dissects the thorny and hidden issues that you would not get in your average classroom. This book crafts the very basis of my intellectual thinking of what investigative journalism should be about. It is a must- read for every student who wants to achieve greater heights in investigative journalism across the world.” − Anas Aremeyaw Anas, Award-winning Ghanaian investigative journalist
“This book is rich with practical and theoretical knowledge from one of the foremost investigative journalists in Africa. An invaluable resource for both professionals and students.” − Prof. Audrey Gadzekpo, former Dean of the School of Information and Communication Studies, University of Ghana
“Students with a dream to pursue public interest and accountability journalism will find exceptional value here, but practitioners will do themselves a world of great value if they also keep a copy on the reading table.” − Dapo Olorunyomi, Publisher of Premium Times, Nigeria
₵100.00 -
Euphoric Living: A Unique, Interactive Guide to Self-Empowerment from a Certified Coach
Euphoric Living is the greatest guide to self-empowerment. For those ready and searching for it, this ride is just for you. Based on compelling modern science, this eye-opening, action workbook utilises the Power of Positive Affirmations – a brilliant self-help practice that clears the mind and opens a whole new world of opportunities. This practice is a great revelation and may stun you with remarkable wisdom that you never contemplated before. I hope this book doesn’t bring about change but profound transformation and inspires you to take care of your well-being, the well-being of the people around you, and the well-being of our extraordinary planet. I am confident that you will find clarity in your mind, a better understanding of humanity, and a new love to save the Earth.
This decade is a time for new beginnings and new victories. So, dear friends, welcome to Euphoric Living—a new realm of appreciating yourself. Let’s embark together—on a complete soul upgrade!
Get ready. You are in for a treat.
₵100.00 -
Hire Purchase 1974 (N.R.C.D. 292)
Hire Purchase 1974 (N. R. C. D. 292)
₵37.50 -
My Strong Tower: The Genesis
My Strong Tower: The Genesis is an exciting novel, based on the everyday life of the average Ghanaian Christian. Ewuresi, Akosua, Ayele and Kumi are young adults battling with the daily temptations that young Christians are bound to face.
Ewuresi is a teenager who has completed her secondary school education together with her best friend, Akosua. Although they both portray different personalities, they manage to go through tough times together and still maintain a close relationship. Kumi, their male friend, gets entangled between the two ladies through his witty and sociable attitude. Ayele, the eldest of the lot, provides the spiritual support to get the youth on the right path with their relationship with God.
Each character represents the different levels of faith that can be seen among the lifestyles of the youth today, as they struggle to maintain a relationship with Jesus Christ. Enjoy this wonderful story as you study the scriptures to get yourself better acquainted with the Lord Almighty.
₵40.00My Strong Tower: The Genesis
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Jennifer
Due to difficult circumstances beyond her control, Jennifer Hayfron has no other choice than to share the same hotel with Dr Martin when the train on which she is travelling back to school suddenly breaks down at a late hour.
By a fatal coincidence, Jennifer’s foster father comes around from nowhere and sees her daughter and Dr Martin coming out from the hotel and are about to get aboard a parked vehicle. Mr Hayfron’s hasty conclusion is obvious. There is verbal explosion on the spot, as well as a series of interesting drama in the ensuing days.
The story, written for young people has been written in simple readable English.
₵40.00Jennifer
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Bambulu’s School Days
Bambulu’s School Days, first serialised in The Mirror, Ghana’s most popular weekly, is the memoir of a Ghanaian School child who had a very uncongenial and difficult childhood because his parents were separated shortly after his birth. He, however, got over that initial puerile traumatic experience; which was, mostly, triggered by his father and stepmother.
Little Paul, later known as Bambulu, really had a tough and rugged beginning but with a little twist in fortune he, eventually, reconciled with his mother.
Thanks to his mother’s determination, complimented by an uncle’s generosity, Paul was able to gain admission to the Senior Secondary School. Nonetheless, bullying by senior students, strange teaching methods by some teachers and others do not make life in the Senior Secondary School as attractive as Bambulu would have expected.
The novel is a rich discovery of the Ghanaian Senior Secondary School system in the 1970s as seen through the unbiased eyes of an innocent school boy.
₵40.00Bambulu’s School Days
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Pastor Kwesi: Trials and Triumphs in Domeabra
Domeabra, which when translated from the Ghanaian local dialect, Twi, means “if you love me you will come” is the humble ministerial station of Pastor Kwesi Saka.
Pastor Kwesi, a graduate from Bible School, is faced with two options − further his education or proceed into ministry. He chooses the latter at the expense of increased opportunities for a more comfortable life.
The trying circumstances associated with his village ministry − a life of deprivation and frugality, a dilapidated chapel and residence, a tight-fisted congregation − do not deter him from literally laying down his life for his congregation and community.
Read about how this faithfulness is rewarded by divine interventions in his ministry and in the life of his family members to strengthen your own faith to brace life’s challenges.
₵40.00 -
A Doctor for the People: Memoirs of a Village Doctor in a Forgotten District
This book is not just about experiences of a medical officer in a rural district of Ghana but provides useful insight into the life and character of Dr Anthony Ofosu and what drives him in his work as a public health physician. In a profession where many people will shy away from working in remote and deprived districts of the country, Dr Ofosu has provided useful insights through his pioneering work in a remote district, for young and upcoming medical and other practitioners to emulate. The ingredients for such successful transition from an urban to a rural setting have been highlighted, including overall vision of his profession, commitment to his God, openness to suggestions, supportive superiors and above all understanding family support.
₵80.00 -
Lost at the Beach
Suitable for upper primary pupils and children between 9 and 11 years
Curiosity lead three children into an unforgettable adventure. Atsu, his twin sister Atsupui and their close friend Akoto venture to an abandoned beach to search for a dead whale which had been washed onto the beach. Not only do they get lost but they soon discover that they were not the only ones in search of the whale. How do they escape from these dangerous strangers and also find their way home?
₵25.00Lost at the Beach
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La Source: My First French Book for Beginners – Les Formes Les Couleurs (Board Book)
La Source: My First French Book for Beginners – Les Formes Les Couleurs
₵35.00 -
La Source: My First French Book for Beginners – Les Chiffres (Board Book)
La Source: My First French Book for Beginners – Les Chiffres
₵35.00 -
Leadership and the Challenges of Command: The Ghana Military Academy Experience
Brigadier General Daniel Kwadjo Frimpong was born on 2 February 1953 in Accra. He had his Secondary School Education at Mfantsipim School and the Ghana Secondary Technical School and had his first degree from the University of Ghana, Legon, where he also served as a Teaching Assistant for a year.
He also has an M.A. in Public Administration from Carleton University, Ottawa (Canada) and studied Strategic Planning and Management at GIMPA.
Brigadier General Frimpong had his basic Military Training at the Ghana Military Academy and the Cadets Training School in Canada and was commissioned on 21st July, 1973. He undertook a host of Professional Military Courses including the Senior Command and Staff Course in Jaji-Kaduna (in Nigeria). Brig. Gen. Daniel Frimpong has had varied experiences including service with the United Nations in peace-keeping operations in the Sinai, Lebanon and Cambodia. He was a member of the Consultative Assembly, which drew the constitution for the Fourth Republic.
He has been a Directing Staff in both Ghana and Nigeria at the Senior Command and Staff Colleges prior to being the Commanding Officer of the Ghana Military Academy, the singular experience out of which this book has emerged. He is currently the Military Attache at the Permanent Mission of Ghana to the United Nations in New York.
In this book Brigadier General Daniel Frimpong extensively discusses virtues, that is the excellences of character that is crucially important not only to military leadership and command but to all kinds of Leadership. Though his views and recommendations were derived from his experience as the Commanding Officer of the Ghana Military Academy, they apply to leadership outside the barracks.
Among the qualities emphasised are firmness, integrity and determination to adhere to principles and the ability for quick and correct assessment of unexpected situations. His analyses are incisive and convincing.
There is a lot to learn from this book on how to come to grips with quandaries of leadership.
₵40.00