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All of us were born to contribute. God planted the seed of greatness in each and everyone of us, and grooming and developing this seed is the foundation for our ultimate fulfillment in life. The truths contained in this book are the core principles and ideas that will help the reader develop a holistic portrait of what it takes to bring their greatness to life. It is the quest of all of us to be great. It is nothing to feel guilty or bashful about. This book equips the reader to rise to the call of greatness, and learn how to look out for themselves by looking out for the world in which they live. Rise is filled with copious anecdotes from the life of the author as he shares generously and frankly about the lessons that have defined his journey thus far, paying close attention to the principles that were set in play deliberately or ignorantly and the results they delivered. One of the core ideas in the book is that our loyalty ultimately should lie with the set of principles that under gird the reality of how things work; making the point that we prosper largely by aligning with these principles, perfecting our interactions with them to improve our lives.