• Management Projects: Design, Research, And Presentation

    The purpose of this book is to help undergraduate and postgraduate students of business management and business-related professional qualifications with their research projects. Information is given on: the nature and purpose of projects – what a project is, and how to do it; research methodology – how to discover new knowledge and how to test it for reliability; classic examples of management research; and reporting the research – how to present the findings to clients so as to prompt them to take the desired actions.

    30.00
  • Manager’s Handbook: Everything You Need To Know About How Business And Management Work – Hardcover

    This management handbook covers the most up-to-date thinking on key business issues, such as the impact of new technology and the Internet, customer focus, e-commerce, the new economy, and the globalization of business. The book includes a business directory of management organizations and institutions.
    60.00
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    Nimble: Make Yourself and Your Company Resilient in the Age of Constant Change (Hardcover)

    “Nimble shows how we can anticipate and adapt to an increasingly chaotic world–and become better leaders, strategists, and innovators along the way.” — Adam Grant, bestselling author of Originals

    Cutting-edge insights for succeeding in times of chaotic change

    Today’s world is best described by one word: turbulence. Every leader today knows they need to be nimble, agile and resilient–but how?

    In this engaging and insightful new book, management strategist and Wharton Fellow Baba Prasad sheds new light on the subject, and offers practical advice for executives, entrepreneurs, and anyone else who’ll need the skills to face the unpredictability, risk, and deep uncertainty that lies ahead.

    Filled with vivid examples and insights from around the world and throughout history – from the Brazilian rainforest and the “frugal innovation” of 19th century Indian engineers to Ericsson, Lego, Burt’s Bees, and Zara–Nimble reveals what sets the most nimble leaders and organizations apart from the competition, presenting five types of agility that help individuals and companies not just survive but thrive in times of great change:

    Analytical agility: Understanding the real problem
    Operational agility: Driving leadership through action
    Innovative agility: Finding creative solutions when you need them most
    Communicative agility: Solving problems together
    Visionary agility: Going beyond the here and now

    It is possible to embrace change and uncertainty without sacrificing innovation and growth. Nimble shows you how.

    100.00
  • The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

    IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

    There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

    IDEO doesn’t buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO’s focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed “the Deep Dive.”

    In entertaining anecdotes, Kelley illustrates some of his firm’s own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

    Kelley takes the reader through the IDEO problem-solving method:

    > Carefully observing the behavior or “anthropology” of the people who will be using a product or service

    > Brainstorming with high-energy sessions focused on tangible results

    > Quickly prototyping ideas and designs at every step of the way

    > Cross-pollinating to find solutions from other fields

    > Taking risks, and failing your way to success

    > Building a “Greenhouse” for innovation

    IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show’s highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

    60.00
  • The Art of War

    Considered the most prestigious and influential book of strategy in the world today.

    Conflict is an inevitable part of life, according to this ancient Chinese classic of strategy, but everything necessary to deal with conflict wisely, honorably, victoriously, is already present within us.

    Compiled more than two thousand years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

    50.00

    The Art of War

    50.00
  • Out Of Stock

    This is Marketing: You Can’t Be Seen Until You Learn To See

    #1 Wall Street Journal Bestseller

    Instant New York Times Bestseller

    A game-changing approach to marketing, sales, and advertising. 

    Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

    Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.

    Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

    No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

    • How to build trust and permission with your target market
    • The art of positioning–deciding not only who it’s for, but who it’s not for
    • Why the best way to achieve your goals is to help others become who they want to be
    • Why the old approaches to advertising and branding no longer work
    • The surprising role of tension in any decision to buy (or not)
    • How marketing is at its core about the stories we tell ourselves about our social status.

    You can do work that matters for people who care. This book shows you the way.

    85.00
  • Out Of Stock

    Tribes: We Need You to Lead Us

    The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.

    Since it was first published almost a decade ago, Seth Godin’s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.

    It’s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

    With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

    If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

    Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It’s not easy, but it’s easier than you think.

    100.00

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