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Marketing with Influencers: How SMEs can Maximise Sales
From the traditional ways of marketing to new and emerging marketing methods, you’ve got all bases covered. But have you ever thought of leveraging influencers in your marketing strategy? Get into the now!
Marketing with Influencers is a guide that will help you understand how combining influencer marketing strategies with other approaches gives you an edge over your competitors. This book covers everything from what influencers are, why they’re important to your business, and how to effectively reach them.
Whether you are looking for ways to grow your brand or want to make data-driven decisions about your advertising spend, this book has answers for every question you might have about using influencers in your marketing strategy.
In this technology fast-paced driven world, questions on how to use the internet for your advantage, more especially through brand influencers have been tackled in this book.
If you have a start-up business, an SME, or a company, a read through this book is a cause to take action on moving your business to the next level using brand influencers.
₵75.00 -
Securing that Dream Job: A Smart Guide to a Successful Interview
In today’s competitive employment environment, it is important that a job applicant has a head start over his/her competitors on the job market. However, there is a general absence of information that would give applicants a bright chance of success at interviews.
Securing that Dream Job: A Smart Guide to a Successful Interview provides an enlightened guide or a road map to job applicants on excelling at job interviews. The book guides readers through the preliminary steps to an interview, such as writing a concise and persuasive application letter and curriculum vitae. It discusses the mistakes to avoid and also provides useful guidelines to portray oneself in the best possible light by maximizing one’s strengths and minimizing one’s shortfalls or perceived weaknesses.
The burden of the book discusses recent trends in conducting interviews, physical appearance, courtesies to observe at the interview, composure and attitude. Critically, the book discusses some questions to expect and the approach to answering them. The book does not seek to provide an exhaustive list of possible questions but seeks to mark out the contours on which interviews are generally conducted . This in intended to give the applicant fore knowledge of what to expect; the slippery and tricky areas the applicant must watch out for and how best to meander one’s way through.
The book concludes with a brief discussion on factors to consider before accepting a new job offer.
₵55.00 -
Chicken Soup for your Soul: Poems and More
In a deeply captivated form, this masterpiece of creative writing transcends the truly diverse life experiences of an African heroine. Irrespective of stage one’s stage, this unique collection of artistic inscriptions is to be savoured by all, for being highly uplifted, deeply inspired, continually intriguing, and delightfully entertaining. The book is a manifestation of the quest between the Author and her peers, towards not just the youth, but to the benefit of all who are still traveling along the intricating winding of life.
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If We Must THRIVE: A Survival & Growth Guide for the Young African Entrepreneur
THRIVE is for the young African entrepreneur hoping to persevere in the face of failures, setbacks and rejection. Anyone can start a business but not everyone can make a business survive and grow. Familiar success stories may blur the entrepreneurial path making young Africans wish for overnight success without equivalent effort.
This book will guide you to redefine your core personal and entrepreneurial goals in order to avoid duplicating unfeasible business models; to properly define your target market toward optimized sales; and to manage your cashflow without accumulating excessive short-term debts.
Practical reference to the Author’s experiences will shape your perspective towards a thriving state beyond just survival of your business or yourself. The young African entrepreneur must dream bigger and have faith, if, we must THRIVE!
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The Pastor (Work People Do Series)
This is a story book for children. As part of the Work People Do series, this book tells interesting ways about how pastors do their work
₵35.00 -
The Roaster (Work People Do Series)
Work People Do is a series of story books for children. They all tell interesting ways people do their work.
₵35.00 -
Key to True and Lasting Success: A Practical Guide to Successful Living
Looking for a book with power to jump-start your life? Look no further. Ankrah’s key to true and lasting success will be your strategic partner to get you to your prophetic place in life. You will learn more ideas, concepts, principles and methods used by successful people in the world. You will immediately become self-confident and begin to think that success is not the preserve for the special people. The step-by-step approach for successful living presented in this book include proven concepts drawn from business, religion, economics, psychology and everyday life. These concepts are combined in a fast-moving, informative series of steps that will lead you to greater success than you ever imagine possible. They can improve your human relationship, health and financial situation.
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Millionaire Writer
Takes us on a journey many have silently wished to gain guidance on.
Kobby Kyei
Blogger & PhilanthropistA notch into the world of rediscovery where creativity meets monetary value.
Ameyaw Debrah
Ghanaian Entertainment & Lifestyle BloggerRevelations are twined with actions.
Caleb Kudah
Broadcast JournalistProvides valuable insights toward growth.
Cwesi Oteng
International Gospel Musician & SongwriterTreasure trove of wisdom and inspiration for those who are passionate about writing.
Prince Akpah
Founder- Avance MediaArgues that all writers can benefit from the business side of their craft.
Esther Wepia Kopiah
Writer & Content Creator₵75.00Millionaire Writer
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Igba-Boi: Repositioning the Igbo Apprenticeship System (Hardcover)
Igba-boi: Repositioning the Igbo Apprenticeship System highlights the entrepreneurial exploits of the Igbos of south-eastern Nigeria. Despite the globalisation-accentuated influence of western business culture, the Igbos have sustained their indigenous business system undergirded by an ingenious apprenticeship system, Igba-boi.
This apprenticeship system has existed in the Igboland for decades as an important heritage, embedded in cultural norms and values passed down for generations. The authors argue that the unique framework and rules of operation of this viable socioeconomic empowerment model will, if well-positioned, make significant contributions to the advancement of the boi/Nwa-boi (apprentice), the Oga (Master), the community (Ndi-Igbo) and the achievement of the country’s overall developmental goals.
Case studies of prominent and successful Igbo people in business feature in the book to illuminate our understanding of the system:
• President and Chairman, Coscharis Group – Application of Design Thinking to Igba-boi Business Model leading to extraordinary business success
• Chairman, E. Sunny Vespa International – Disruption of Motorcycle Engine Technology, key lessons and success story
• Chairman and Chief Executive, Chisco Group – Building an Empire on Integrity & Authenticity
• Chairman, Legacy Motors – Apprenticeship, Ndi-Igbos and ASPAMDA Market, Lagos
A timely, easy-to-read, valuable resource and reference text for scholars, practitioners and regulators interested in institutionalising a sustainable business model in Africa based on a tested indigenous apprenticeship system.
₵165.00 -
Thoughts From A Wild Dreamer
“Thoughts From A Wild Dreamer,” is a captivating and thought-provoking book that takes you on a poetic journey through the mind of an entrepreneur. In this collection of chapters, I delve deep into my personal experiences, sharing profound insights and inspiring thoughts to ignite your imagination and fuel your entrepreneurial spirit.
Chapter by chapter, I explore the highs and lows, the triumphs and challenges of my path. From the exhilarating pursuit of success to the moments of self-doubt and introspection, each chapter unravels a different facet of a dreamer’s wild and untamed world. With a spoken-word poetry style, I invite you to join me as I navigate through the realms of courage, resilience, and self-discovery.
Are you ready to step into the world of a wild dreamer? Prepare to be inspired, motivated, and transformed. Let the symphony of words and the depth of emotions guide you as we embark on this extraordinary journey together.
Get ready to unleash your magic and ignite your dreams’ flames. Welcome to “Thoughts From A Wild Dreamer”
₵80.00Thoughts From A Wild Dreamer
₵80.00 -
My Footprints in Ghana’s Black Gold
This memoir — part historical and part autobiographical — traces the author’s involvement with the final phase of petroleum exploration in Ghana, a journey that took over a century, beginning with the first onshore well in 1896. It has been a most interesting journey, with many twists and turns.
In the early days of the existence of the Ghana National Petroleum Corporation, there were various myths and half-truths about the presence or absence of commercial quantities of oil and gas in the basins of the Ghana.
- Nigeria was draining Ghana’s oil and that all that was required was for Ghana to buy powerful machines and begin to pump and drain her own
- Ghana would never find oil until the gods of Nzemaland and the Volta Region had been pacified
- The GNPC Model Production Sharing Agreement was too stringent on contractors
A major seismic interpretation of the Cape Three Points sub-basin of the Western Region, in 1992, would turn out to be the watershed of this new brave phase of exploration in Ghana.
The book was finally launched in Ghana in April 2022.
Hopefully, going to the heart of the matter should help future generations of ordinary Ghanaians, politicians and explorationists understand what it took to make Ghana a petroleum producing country, just in case the country was afflicted by the “Dutch disease.”
₵120.00 -
Who Moved My Heels?
This book gives provides a diverse backdrop of females in business from eleven countries. It shares deep insights on how to ignite your purpose and passion.
The “Who Moved My Heels” classic brings 18 businesswomen into the consultation room to share their real, raw struggle of entrepreneurship. This book also collates impactful, heartfelt, valuable lessons that encourage, motivate and strengthen females starting out in business. It is a courageous collection of honest, down-to-earth experiences aimed at warding off doubts that may swerve existing entrepreneurs off-track.
Dr. Abena Asomaning-Antwi partners with prolific authors and rising women such as Kiran Shah, Dr Aloysis Ogle, Arpita Kaul, Cardela Coulson, Dr. Nongnush Ammoury, Georgina Kelly, Arundhati Seigell, Farzana Muhammad, Dr. Venessa Moussa, Lady Charul Jaitly, Priyaa Televvane, Atiyya Dudhat, Dr. Genevieve Duncan, Vyara Tosheva, Dr. Fatima Beena, Lynette Lobo, and Fauza Belts.
₵100.00Who Moved My Heels?
₵100.00 -
International Marketing and Export Management (5th Edition)
“Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text.” – Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University
Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
“In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative.” – David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
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- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from China’s rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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Against the Odds: A Book about Struggles, Failures and Success
Against the Odds presents the story and realities entrepreneurs in Africa face. It highlights on the critical role of technical and vocational education to create jobs , reduce unemployment and provide a facelift for each country. As an entrepreneur you learn through the successes and challenges of the author and appreciate his philosophical perspectives in augmenting a significant progress in your endeavors.
₵75.00 -
Finding Meaning in Life: A Modern Fable Which Reveals the True Meaning of Life
Joseph Kyei Ankrah has long been a surefooted guide to those desiring to better themselves. Finding Meaning In Life will provide you with the ultimate tool to discover the true meaning of life. We find ourselves fighting battles we never declared and carrying burdens for reasons we do not understand. It is not the normal demands of life that break us: it is the painful surprises. When life hands us these painful surprises we begin to ask questions. This book seeks to provide answers to these nagging questions. Finding Meaning In Life provides a rare key to help you discover your destiny and leave a lasting legacy behind.
₵25.00