Professor Abednego Fԑԑhi Okoe Amartey served as the second Vice-Chancellor of the University of Professional Studies, Accra (UPSA), from January 2017 to December 2024. He is an astute Marketing scholar, having worked his way through the ladder of academia to full professorship. Having had the opportunity to serve in various leadership capacities in the UPSA, Prof Amartey shares his life story, experiences and accomplishments in this memoir as he comes to the end of his tenure as Vice-Chancellor of the University of Professional Studies, Accra.